Believe it or not, but words bear emotions that can drive people crazy and make them do things they haven’t done before. In this particular context, I’m talking about marketing. And in more depth, the importance of using magnetic words in an advertisement copy.
If you’re a marketer or copywriter, you might have already come to know what I’m talking about. If not, let me come straight to the point without making any fuss.
Power words also referred to as magnetic words are used by copywriters to take advantage of emotional response from their target audience or netizens in general. The reason why they’re called by such a name is that they’re scientifically proven attractive to people, who can not just resist themselves from being influenced by them.
However, this is not about or relevant to a particular group of people on the internet. It relates us to all human beings with a natural tendency to easily get tempted by words that carry a psychological sentiment.
According to an online survey, using such words on your website or in advertisement copy can boost up your conversion rate by up to 13%.
So are you a business or a blog that aims to leverage power words to boost up sales or gain more website visitors? Let us dive deeper into the list of words that you can use in your copy to make your marketing campaign a big hit.
1. Greed Words
Anything that you want more than you actually need would fall under this term - Greed.
Below listed are words that represent the term and have that tendency to make people feel that whatever they’re seeing falls under what they need even if they don’t.
Best
Frugal
Prize
Big
Gift
Profit
Biggest
Giveaway
Quadruple
Bonus
Greatest
Quick
Billion
Guilt-free
Reduced
Bonanza
Hurry
Rich
Bargain
Inexpensive
Running out
Cash
Instantly
Sale ends soon
Cheap
Jackpot
Save
Clearance
Last Chance
Savings
Discount
Limited
Six-figure
Dollor
Luxurious
Skyrocket
Double
Marked down
Soaring
Economical
Massive
Special
Exclusive
Monetize
Surge
Expires
Money
Treasure
Explode
More
Triple
Extra
Nest egg
Ultimate
Fast
Never again
Up-sell
Feast
New
Value
Final
Now
While they last
First
Pay zero
Whooping
Fortune
Premiere
Frenzy
Price break
How To Make Use of These Words
If you surf the internet a lot, take yourself as an example. How many times have you ended up signing a newsletter for the sake of getting a free tool or work templates or all the rest?
I think your email inbox or spam would have an answer for this! To better explain this, let’s emphasize Rich Page’s formula, in which, he tested two examples of headlines.
His first headline was something like this: “Is Your Website Optimized for High-Sales? Grab my free conversion toolbox and start succeeding!”
Which he later modified and it came up like this:
Source: Optinmonster.com
2. Curiosity Words
Curiosity refers to an urge that generates a desire within you to know or learn about a particular topic. Like hunger and thirst, the urge of curiosity must be satisfied.
Following listed are the words that you can use to make your readers be curious to learn or read your piece of writing or article accordingly.
Amazing
Forgotten
Scientifically Proven
Amusing
Happiness
Secret
Astonishing
Hidden
Shh!
Awesome
Hilarious
Shocking
Awe-inspiring
Hush-hush
Smuggled
Banned
Illegal
Sneak peek
Be the first
Illusive
Spoiler
Become an insider
Incredibly
Strange
Behind the scenes
Insane
Stunning
Bizzare
Insider
Supersecret
Black market
Interesting
Surprisingly
Blacklisted
Invitation only
Thought-provoking
Bootleg
It works!
Top secret
Censored
Key
Trade secret
Classy
Limited
Unauthorized
Classified
Little-known
Unbelievable
Closet
Login required
Uncharted
Concealed
Lost
Unconventional
Confessions
Myths
Under the table
Confidential
Mind-blowing
Under wraps
Cover-up
OMG!
Underground
Covert
Odd
Undiscovered
Crazy
Off the records
Unexplained
Cringeworthy
Off-limits
Unexplored
Dark
On the QT
Unheard of
Deep
Outlawed
Unique
Discovered
Outstanding
Unlock
Elusive
Priceless
Unsung
Extraordinary
Private
Untold
Eye-opening
Psycho
Unusual
Facts
Remote
Wacky
Fantastic
Restricted
Withheld
Fascinating
Revealed
Zany
Forbidden
Ridiculous
How to Leverage Curiosity Words
Take this headline for an example from Inc. How many curiosity words you can spot?
3. Sloth Words
People always procrastinate to complete the task at hand. The other word for laziness, sloth refers to a term when people want to avoid work and get it done with minimum efforts.
Here are some of the best words you can add to your headline or CTAs to make your products or articles attractive to people.
Accessible
Free
On-demand
All-inclusive
Freebie
Painless
Basic
Gift
Pattern
Building BLocks
Guide
Picnic
Cheatsheet
How-to
Piece of cake
Child's play
In less than
Plain
Cinch
In record time
Printable
Clear
Index
Quick
Complete
Ingredients
Ready
Components
Instant
Replicate
Comprehensive
Itemized
Report
Copy
Just
Roadmap
Downloadable
Kickstart
Simple
Easy
Light
Simple as ABC
Easiest
List
Smarter
Earliest
Manageable
Smooth
Economical
Manifest
Smooth sailing
Efficient
Mere
Snap
Effortless
Minutes
Straightforward
Elementary
Model
Steal
Elements
Mould
Steps
Everyday
No nonsense
Swipe
Factors
No problem
Template
Fail-proof
No sweat
Tools
Fill in the blanks
Nothing to it
Uncomplicated
Formula
Now
How to Use These Words
This is the perfect example of a headline using sloth words that motivate people to get the most out of little efforts. The podcast shares information based on life hacks, science and technology and more in less than 10 minutes.
4. Trust Words
When it comes to building a trust factor among your audience, you can use trust power words and make them believe in your brand. These words can be used in headlines, blog posts, landing pages, product pages and even in emails to build trust between your business and the audience.
Here's the complete list of trust words you can use in your copy.
According To
Fully refundable
Recession-proof
Accredited
Genuine
Recognized
Anonymous
Guaranteed
Refund
Approved
Happy
Reliable
Authentic
Improved
Research
Authoritative
Ironclad
Results
Authority
Incredibly
Safety
Backed
Lifetime
Scientifically Proven
Because
Moneyback
Secure
Best
No obligation
Seriously
Best selling
No question asked
Studies show
bonafide
No risk
Tested
Cancel anytime
No strings attached
Track record
Case study
Official
Truly
Certified
Pay Zero
Try before you buy
Dependable
Privacy
Unconditional
Don't worry
Professional
Verify
Endoresed
Protected
Well respected
Ensured
Proven
Worldwide
Expert
How to Leverage Trust words
Drift, #1 Voted leader in conversational marketing has drafted it right. The caption outlined below the CTA has covered trust words, making you believe in their product to try it out that requires no efforts.
How many trust words can you find in this picture?
5. Fear Words
Fear is a common perception that connects us all at a point, where we want to keep safe, and stay alive, avoiding an event that would be life-threatening.
If your brand’s goal is to motivate your readers to take a specific action reading your headline, in case sharing your blog post or buying your product, you can use the below mentioned words in your copy.
Agony
Fooled
Reckoning
Annihilate
Frantic
Regret
Apocalypse
Frightening
Refugee
Armageddon
Gambling
Revenge
Assault
Gullible
Risky
Backlash
Hack
Savage
Beating
Hazardous
Scary
Beware
Hoax
Scream
Biggest Mistake
Holocaust
Searing
Blinded
Horrific
Shatter
Blood
Hurricane
Shellacking
Bloodbath
Insidious
Silly
Bloodcurdling
Invasion
Slaughter
Bloody
IRS
Slave
Bomb
Jail
Smash
Buffon
Jeopardy
Stop doing
Bumbling
Lawsuit
Strangler
Cadaver
Lifelong
Stupid
Cataclysmic
Looming
Suck
Catastrophe
Lunatic
Suffering
Caution
Lurking
Tailspin
Collapse
Meltdown
Tank
Corpse
Mired
Targeted
Crazy
Mistake
Teetering
Cripple
Murder
Terror
Crisis
Nightmare
Terrorist
Danger
Painful
Tortutre
Dangerous
Pale
Toxic
Deadly
Panic
Tragedy
Death
Peril
Trap
Destroy
Piranha
Trauma
Devastating
Pitfall
Vaporize
Disastrous
Plague
Victim
Drowning
Played
Volatile
Dumb
Plummet
Vulnerable
Embarrass
Plunge
Warning
Epidemic
Poison
Worry
Fail
Poor
Wounded
Feeble
Prison
Wreaking havoc
Fired
Pummel
Fool
Pus
How to use Fear Words in Your Copy
Use the right proportion of fear words in your copy and make sure you also provide a solution in the same post even if it’s put in the end.
How many fear words did you can spot in this picture below? If you read the entire post, you’ll notice that they have also provided potential solutions to take action before you hit the expected outcome.
Signing Off
It’s a natural human tendency to get tempted by words like free, don’t worry, poor, discount, and above mentioned words. Using such words will undoubtedly help drive conversion rate and you will notice a significant difference in your report afterward.
Just make sure you don’t overuse such words in your headlines. Because too many words may kill the potential of your copy. Use them proportionally and consistently and that way, you'll be able to know what works and what doesn't!
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