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Digital Marketing
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20 min read

What is Conversion Rate Optimization?

Post by
Yash Shah

The process of improving number of visitors on the website taking desirable action is known as Conversion Rate Optimization. The actions will include subscribing to a service, purchasing a product, filling a form and many other. The understanding of how visitors move through the site and the kind of steps they take is included in it.

Website conversion is a general term used to describe the fact that a visitor has successfully completed the goal of the website. A website can serve many purposes, and it is important to determine the primary goal for the existence of the website. Once a visitor fulfills the primary purpose, it is said to be macro-conversion. On the other hand, a user signing up for email and adding the product to cart are micro conversions.

E-commerce Conversion Rate

The e-commerce conversion rate would be the ratio of a user completing the goal and the total site traffic. In other words, it is the percentage of users being converted from the total number of users visiting the website. Conversion Rate Optimization for websites is different than the SEO conversions which focuses on clicks on the website from organic search results.

For example, calculating the conversion rate for e-commerce websites would be the ratio of number of times the user purchases the product by the number of times they visit the website. The conversion rate for a subscription website would include the ratio of number of subscription by number of unique users.

Increasing Conversion Rate

There are a number of ways to increase conversion rate for your website. To improve conversion rates, it is essential to know what you’re optimizing. Testing with different methods, you can determine what exactly your users respond to and then use that information to increase your rates. Testing would include the design of the website and the content of the website which appeals to the customers. One example is AB testing where two comparisons of two website design is made to see which design attracts more number of customers. The value proposition of the website can be increased with the help of testing a number of things on the web page.

How Clientjoy Can Get You on the Digital Market

Clientjoy has an expert team in digital marketing to help you in conversion marketing for your website. We can help you design with UI/UX format increasing the credibility of your website. Apart from that, the SEO based marketing services offered by Clientjoy can help increase your website traffic and plan your website in a way where you can increase your conversion rate. Get in touch today!

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About Author

Yash Shah
Co-founder & Chief Executive
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Yash did Mechanical Engineering and worked as an Investment Banker before founding a Tech Agency that grew to 55 people team offering SaaS, FinTech and E-Commerce Web & Mobile app Development. He currently serves as Chief Executive at Clientjoy - a platform that helps 13K+ Agencies & Freelancers in 90+ Countries acquire and retain happier clients.

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