Starting a new agency or running one requires functional work across various segments. Agencies today have started adopting and working with a holistic approach. Hence, they have a wide range of tasks at hand. And various digital marketing tools help facilitate a better working process.

With cross-functional teams, multiple clients, and a variety of tasks, team and task management, and coordination stand apart as a whole new task altogether.

The functioning of a digital marketing agency includes numerous tasks such as Client Management, Task Management, Contracting, Project Management, Proposal Generation, Finance, Content, Design, and more.

In order to make the processes seamless and more efficient, various tools for digital marketing are available out there. Your agency can easily adopt these tools and implement established processes for better work management.

Bonus Read: 12+ Best Social Media Management Tools That Help Run An Agency

Here is a list of best digital marketing tools:

1. Project management & Collaboration Tools:

Multitasking doesn’t necessarily result in efficiency always. Agencies often face the issue of task management. Delivering one single campaign can require an agency to go through and complete 10 different tasks of a process.

Project management and collaboration tools make it easier for digital marketing agencies to streamline tasks across various teams. As a result, there is lesser chaos, delay, and better efficiency with all the tasks in sync.‍

Asana, Basecamp, and Quip are some of the widely-used tools for digital marketing you should check out.

• Asana helps you organize the work processes in structured ways, share details and assign tasks to team members.
• Basecamp lets you split your work into projects and provides a varied set of tools for each project.
• Quip can be the most suitable option if your work includes a lot of creation and sharing of documents and spreadsheets.  

2. Communication Tools

Communication is undoubtedly a key component of every business. Especially, for digital marketing agencies, communication among teams and with clients is important for better work coordination. With such times, while working remotely, communication becomes more critical.

Communication tools ensure a formal, systematic, and a standardized line of communication for digital marketing agencies.‍

Hey Space, Slack, and Microsoft teams are some of the tools to check out.

3. Calendar Tools

Digital marketing agencies often have to work for different clients, At such times, it is important for them to keep a track of the timeline of deliverables.

It is also necessary for digital marketing agencies to keep up with the ongoings of the world and deliver the timely output and topical content.

Calendar tools for digital marketing agencies come to the rescue and ensure that you do not miss out on important days and deadlines.

Resort to using calendar tools for a better systematic management of your personal work schedules, managing client bookings and for organizing  a planned schedule for all the team members.

Check out Google Calendar, Calendly, and Team up to set up systematic work calendars for your agency.

4. Finance Tools

Managing finances is a key crucial aspect for all kinds of businesses. For digital marketing agencies, keeping a track of financial dealings with clients is a recurring process.

Financial tools help you out with accounting, expense tracking, budgeting, invoices, and billing.

Do away with the old systems of accounting and try out optimal finance tools such as Quickbooks, Xero, Mint and Wave Accounting.

5. Social Media Management Tools

In current times, social media management has become one essential service offering by digital marketing agencies.

For a better track of your clients’ ongoings across different social media platforms, various platforms can help you out for managing your clients’ accounts.

Check out Buffer, Hootsuite, and Sprout Social.

6. Design Tools

Offerings by digital marketing agencies also include creating stunning visual content for clients.

Designing usually ends up living the first impression in the minds of customers and niche target audiences.

Check out top free design tools such as Fotor, Canva, Crello, Design Wizard and Easil to get started with creating amazing designs.

7. Writing Tools

Along with what you say, how you say it also matters a lot. One of the most important services by digital marketing agencies includes creating content.

Good content is essentially effective in driving conversions and purchases. Writing specifically to the audience niche is also essential.

Writing tools such as Hemmingway, Yoast SEO, and Grammarly help with the adoption of effective insights and practices for better commercial writing.

Final Thoughts

In order to scale your digital business, an exceptional skillset supported with efficient digital marketing tools can help you lead.  Check out the above-mentioned tools for marketing agencies and enhance your business.