How To Setup Email Marketing Automation To Grow Your Business
Post by
Yash Shah
If you have ever marketed your business via email marketing, you know that it is one of the most effective channels of marketing out there, with a high rate of conversion.
Email marketing has evolved and come a long way. While newsletters, promotional campaigns and nudge emailers still form the core of email marketing, automated email campaigns are the next big thing.
Let’s dig a little deeper into email marketing automation and why you should be implementing an email marketing automation strategy for your business.
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What Is Email Automation?
Email marketing automation allows you to send relevant, timely and personalised emails to your subscribers that are either time-triggered, or action triggered. These emails get opened more frequently and can drive traffic, resulting in incremental revenue.
Be it a personalised birthday or anniversary greeting for your existing customers or a targeted marketing strategy generating new leads, email automation benefits are abundant!
How Does An Automated Email Work?
Now that you know what email automation is, the next big question is how email automation works and how you can create an automated email.
It is quite simple, really. Unlike newsletters and promotional campaigns that are sent out to thousands of people in one go, automated emails are sent to individuals when they trigger set criteria.
For example, when someone signs up on your website, using their email, you send them a welcome email – detailing the benefits of signing up, features of your website and how they can make the most of it, so on and so forth.
If you use email automation tools, these welcome emails will be sent to the new sign-ups, as soon as they trigger the ‘sign up’ criteria. Once you’ve defined the trigger, you can sit back and relax (or look after other pressing business issues!), and the emails will continue to be sent.
Why Is Email Automation Important?
Now, manually sending a welcome email to everyone who signs up will take up a lot of your time and manpower. That is why email automation is important. It is a much efficient use of your resources.
And that’s just one aspect of a thriving business. You need to communicate effectively with your customers at several stages of their journey. When these emails sound computer-generated and impersonal, they can negatively impact the image of your brand.
With email automation, you can send personalized emails without having to put in the leg work!
What Are The Benefits Of Email Automation?
Email automation benefits reach far and wide and can help businesses operating in every vertical.
Email automation for business
Email automation for business has the following benefits:
Welcome emails. Emails welcoming new subscribers onboard and offering them a lucrative subscriber-only offer.
Offering a free trial. Before the customer is willing to spend money and commit, a free trial is a great way to showcase your products.
Keeping them up to date with new product launches. Especially products that are relevant for them based on their previous purchases.
Seeking feedback. This is more for you than for the customer. It will give you a deeper customer insight and address the pain points if any.
Email automation for eCommerce
Email automation for eCommerce can help you achieve the following:
Better customer service. Happy customers = better revenue! It is simple math.
Expiration reminder emails. Emails informing customers about discount codes or sales expiration can get them to act fast and drive sales.
Items in your cart nudge. If a customer added products to their cart but did not complete the purchase, reminder emails can set the ball rolling.
Nurtures your relationship with customers. It can help you in nurturing leads, as well as your relationship with your customers.
Conservation of resources. Automated emails can save staff costs, conserve resources, and drive higher ROIs.
How Do You Automate Email?
You can develop an effective email marketing automation strategy using the email automation tools being offered today.
Here are some tips for designing automated emails that optimise conversion:
Catchy yet relevant subject lines.
Create a structured email, one that is easy to scan for interesting elements.
Use a copy that is benefit-focused.
Clear call to action buttons.
Monitor your results.
Even with the deluge of different marketing strategies being devised every day, email marketing remains, by far, an amazingly impactful one, and email automation can help you harness the power of email marketing without wasting resources or time.
If you have ever marketed your business via email marketing, you know that it is one of the most effective channels of marketing out there, with a high rate of conversion.
Email marketing has evolved and come a long way. While newsletters, promotional campaigns and nudge emailers still form the core of email marketing, automated email campaigns are the next big thing.
Let’s dig a little deeper into email marketing automation and why you should be implementing an email marketing automation strategy for your business.
What Is Email Automation?
Email marketing automation allows you to send relevant, timely and personalised emails to your subscribers that are either time-triggered, or action triggered. These emails get opened more frequently and can drive traffic, resulting in incremental revenue.
Be it a personalised birthday or anniversary greeting for your existing customers or a targeted marketing strategy generating new leads, email automation benefits are abundant!
How Does An Automated Email Work?
Now that you know what email automation is, the next big question is how email automation works and how you can create an automated email.
It is quite simple, really. Unlike newsletters and promotional campaigns that are sent out to thousands of people in one go, automated emails are sent to individuals when they trigger set criteria.
For example, when someone signs up on your website, using their email, you send them a welcome email – detailing the benefits of signing up, features of your website and how they can make the most of it, so on and so forth.
If you use email automation tools, these welcome emails will be sent to the new sign-ups, as soon as they trigger the ‘sign up’ criteria. Once you’ve defined the trigger, you can sit back and relax (or look after other pressing business issues!), and the emails will continue to be sent.
Why Is Email Automation Important?
Now, manually sending a welcome email to everyone who signs up will take up a lot of your time and manpower. That is why email automation is important. It is a much efficient use of your resources.
And that’s just one aspect of a thriving business. You need to communicate effectively with your customers at several stages of their journey. When these emails sound computer-generated and impersonal, they can negatively impact the image of your brand.
With email automation, you can send personalized emails without having to put in the leg work!
What Are The Benefits Of Email Automation?
Email automation benefits reach far and wide and can help businesses operating in every vertical.
Email automation for business
Email automation for business has the following benefits:
Welcome emails. Emails welcoming new subscribers onboard and offering them a lucrative subscriber-only offer.
Offering a free trial. Before the customer is willing to spend money and commit, a free trial is a great way to showcase your products.
Keeping them up to date with new product launches. Especially products that are relevant for them based on their previous purchases.
Seeking feedback. This is more for you than for the customer. It will give you a deeper customer insight and address the pain points if any.
Email automation for eCommerce
Email automation for eCommerce can help you achieve the following:
Better customer service. Happy customers = better revenue! It is simple math.
Expiration reminder emails. Emails informing customers about discount codes or sales expiration can get them to act fast and drive sales.
Items in your cart nudge. If a customer added products to their cart but did not complete the purchase, reminder emails can set the ball rolling.
Nurtures your relationship with customers. It can help you in nurturing leads, as well as your relationship with your customers.
Conservation of resources. Automated emails can save staff costs, conserve resources, and drive higher ROIs.
How Do You Automate Email?
You can develop an effective email marketing automation strategy using the email automation tools being offered today.
Here are some tips for designing automated emails that optimise conversion:
Catchy yet relevant subject lines.
Create a structured email, one that is easy to scan for interesting elements.
Use a copy that is benefit-focused.
Clear call to action buttons.
Monitor your results.
Even with the deluge of different marketing strategies being devised every day, email marketing remains, by far, an amazingly impactful one, and email automation can help you harness the power of email marketing without wasting resources or time.
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Yash did Mechanical Engineering and worked as an Investment Banker before founding a Tech Agency that grew to 55 people team offering SaaS, FinTech and E-Commerce Web & Mobile app Development. He currently serves as Chief Executive at Clientjoy - a platform that helps 13K+ Agencies & Freelancers in 90+ Countries acquire and retain happier clients.
About the Editor & Reviewer
Sibu Sahu
Editor
Sibu is a Compulsive Articulator, a CX Enthusiast & an Intrapreneur in Clientjoy a platform that helps 13K+ Agencies & Freelancers in 90+ Countries acquire & retain happier clients. He completed his B.Tech in Computers & there on went onto starting up a Digital Marketing & IT Agency which was later on acquired for over a deal size of $250k.
Pranoti Hinge
Reviewer
Pranoti is a B.Tech Grad, having worked across 10+ business verticals with 6+ years of Exp. Pumping up organic traffic & optimising search engines is her bread, butter & cheese. she currently serves as a Sr. SEO Strategist at Clientjoy - a platform that helps 13K+ Agencies & Freelancers in 90+ Countries acquire & retain happier clients.
Over 32,000 Agency Owners and Freelancers from 90+ Countries have subscribed to this blog to learn how they can Run and Grow their Independent Business. You should too.
Over 32,000 Agency Owners and Freelancers from 90+ Countries have subscribed to this blog to learn how they can Run and Grow their Independent Business. You should too.
