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Email Marketing
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How To Setup Email Marketing Automation To Grow Your Business

Significance of Email Marketing Automation
Download 150+ Cold Email Templates
After using Clientjoy CRM, our Lead to Customer conversion ratio has been increased by 25%
Rehan Katzkovitz
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for you.
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email marketing automation

If you have ever marketed your business via email marketing, you know that it is one of the most effective channels of marketing out there, with a high rate of conversion.

Email marketing has evolved and come a long way. While newsletters, promotional campaigns and nudge emailers still form the core of email marketing, automated email campaigns are the next big thing.

Let’s dig a little deeper into email marketing automation and why you should be implementing an email marketing automation strategy for your business.

What Is Email Automation?

Email marketing automation allows you to send relevant, timely and personalised emails to your subscribers that are either time-triggered, or action triggered. These emails get opened more frequently and can drive traffic, resulting in incremental revenue.

Be it a personalised birthday or anniversary greeting for your existing customers or a targeted marketing strategy generating new leads, email automation benefits are abundant!

How Does An Automated Email Work?

Now that you know what email automation is, the next big question is how email automation works and how you can create an automated email.

It is quite simple, really. Unlike newsletters and promotional campaigns that are sent out to thousands of people in one go, automated emails are sent to individuals when they trigger set criteria.

For example, when someone signs up on your website, using their email, you send them a welcome email – detailing the benefits of signing up, features of your website and how they can make the most of it, so on and so forth.

If you use email automation tools, these welcome emails will be sent to the new sign-ups, as soon as they trigger the ‘sign up’ criteria. Once you’ve defined the trigger, you can sit back and relax (or look after other pressing business issues!), and the emails will continue to be sent.

Why Is Email Automation Important?

Now, manually sending a welcome email to everyone who signs up will take up a lot of your time and manpower. That is why email automation is important. It is a much efficient use of your resources.

And that’s just one aspect of a thriving business. You need to communicate effectively with your customers at several stages of their journey. When these emails sound computer-generated and impersonal, they can negatively impact the image of your brand.

With email automation, you can send personalized emails without having to put in the leg work!

3.jfif

What Are The Benefits Of Email Automation?

Email automation benefits reach far and wide and can help businesses operating in every vertical.

Email automation for business

Email automation for business has the following benefits:

  • Welcome emails. Emails welcoming new subscribers onboard and offering them a lucrative subscriber-only offer.
  • Offering a free trial. Before the customer is willing to spend money and commit, a free trial is a great way to showcase your products.
  • Keeping them up to date with new product launches. Especially products that are relevant for them based on their previous purchases.
  • Seeking feedback. This is more for you than for the customer. It will give you a deeper customer insight and address the pain points if any.

Email automation for eCommerce

Email automation for eCommerce can help you achieve the following:

  • Better customer service. Happy customers = better revenue! It is simple math.
  • Expiration reminder emails. Emails informing customers about discount codes or sales expiration can get them to act fast and drive sales.
  • Items in your cart nudge. If a customer added products to their cart but did not complete the purchase, reminder emails can set the ball rolling.
  • Nurtures your relationship with customers. It can help you in nurturing leads, as well as your relationship with your customers.
  • Conservation of resources. Automated emails can save staff costs, conserve resources, and drive higher ROIs.

How Do You Automate Email?

You can develop an effective email marketing automation strategy using the email automation tools being offered today.

Here are some tips for designing automated emails that optimise conversion:

  • Catchy yet relevant subject lines.
  • Create a structured email, one that is easy to scan for interesting elements.
  • Use a copy that is benefit-focused.
  • Clear call to action buttons.
  • Monitor your results.

Even with the deluge of different marketing strategies being devised every day, email marketing remains, by far, an amazingly impactful one, and email automation can help you harness the power of email marketing without wasting resources or time.

4.jfif


If you have ever marketed your business via email marketing, you know that it is one of the most effective channels of marketing out there, with a high rate of conversion.

Email marketing has evolved and come a long way. While newsletters, promotional campaigns and nudge emailers still form the core of email marketing, automated email campaigns are the next big thing.

Let’s dig a little deeper into email marketing automation and why you should be implementing an email marketing automation strategy for your business.

What Is Email Automation?

Email marketing automation allows you to send relevant, timely and personalised emails to your subscribers that are either time-triggered, or action triggered. These emails get opened more frequently and can drive traffic, resulting in incremental revenue.

Be it a personalised birthday or anniversary greeting for your existing customers or a targeted marketing strategy generating new leads, email automation benefits are abundant!

Download 150+ Cold Email Templates that will surely get you a YES!
Download Now

How Does An Automated Email Work?

Now that you know what email automation is, the next big question is how email automation works and how you can create an automated email.

It is quite simple, really. Unlike newsletters and promotional campaigns that are sent out to thousands of people in one go, automated emails are sent to individuals when they trigger set criteria.

For example, when someone signs up on your website, using their email, you send them a welcome email – detailing the benefits of signing up, features of your website and how they can make the most of it, so on and so forth.

If you use email automation tools, these welcome emails will be sent to the new sign-ups, as soon as they trigger the ‘sign up’ criteria. Once you’ve defined the trigger, you can sit back and relax (or look after other pressing business issues!), and the emails will continue to be sent.

After using Clientjoy CRM, our Lead to Customer conversion ratio has been increased by 25%
Rehan Katzkovitz
See whether Clientjoy is the right fit
for you.
Our CRM is been used by 9000+ Agencies & Freelancers in 90+ Countries
Book a Demo

Why Is Email Automation Important?

Now, manually sending a welcome email to everyone who signs up will take up a lot of your time and manpower. That is why email automation is important. It is a much efficient use of your resources.

And that’s just one aspect of a thriving business. You need to communicate effectively with your customers at several stages of their journey. When these emails sound computer-generated and impersonal, they can negatively impact the image of your brand.

With email automation, you can send personalized emails without having to put in the leg work!

3.jfif

Join our Community & get access to
100’s of resources for Free
We launch a new resource every 30 days
My Interns are sitting vacant
because of the resources
offered by Clientjoy.
David Louie
The resources provided
by Clientjoy saved me
100’s of hours.
Kevin Strongman

What Are The Benefits Of Email Automation?

Email automation benefits reach far and wide and can help businesses operating in every vertical.

Email automation for business

Email automation for business has the following benefits:

  • Welcome emails. Emails welcoming new subscribers onboard and offering them a lucrative subscriber-only offer.
  • Offering a free trial. Before the customer is willing to spend money and commit, a free trial is a great way to showcase your products.
  • Keeping them up to date with new product launches. Especially products that are relevant for them based on their previous purchases.
  • Seeking feedback. This is more for you than for the customer. It will give you a deeper customer insight and address the pain points if any.

Email automation for eCommerce

Email automation for eCommerce can help you achieve the following:

  • Better customer service. Happy customers = better revenue! It is simple math.
  • Expiration reminder emails. Emails informing customers about discount codes or sales expiration can get them to act fast and drive sales.
  • Items in your cart nudge. If a customer added products to their cart but did not complete the purchase, reminder emails can set the ball rolling.
  • Nurtures your relationship with customers. It can help you in nurturing leads, as well as your relationship with your customers.
  • Conservation of resources. Automated emails can save staff costs, conserve resources, and drive higher ROIs.

The Agency Advocate
Hosted by Yash Shah
Download 150+ Cold Email Templates that will surely get you a YES!
Through the Agency Show, we at Clientjoy aim to bring Agency Experts doing 7+ Figures to a common platform.
Learn More

How Do You Automate Email?

You can develop an effective email marketing automation strategy using the email automation tools being offered today.

Here are some tips for designing automated emails that optimise conversion:

  • Catchy yet relevant subject lines.
  • Create a structured email, one that is easy to scan for interesting elements.
  • Use a copy that is benefit-focused.
  • Clear call to action buttons.
  • Monitor your results.

Even with the deluge of different marketing strategies being devised every day, email marketing remains, by far, an amazingly impactful one, and email automation can help you harness the power of email marketing without wasting resources or time.

Join our Community & get access to
100’s of resources for Free
We launch a new resource every 30 days
My Interns are sitting vacant
because of the resources
offered by Clientjoy.
David Louie
The resources provided
by Clientjoy saved me
100’s of hours.
Kevin Strongman
About the Author
Yash Shah
Co-founder & Chief Executive

Yash is the co-founder and chief executive at Clientjoy with core responsibilities including Financial Management, Strategy and Business Development.

About the Editor & Reviewer
Sibu Sahu
Editor

Sibu is the VP of Growth at Clientjoy. He is responsible for building strategies, organic & paid, to achieve Clientjoy's goal. Sibu has a keen interest in Marketing, Sales, Branding, Growth Hacking, Consumer Dynamics & Product Innovations.

Pranoti Hinge
Reviewer

Pranoti is the Sr. SEO Strategist at Clientjoy. She is responsible for building SEO strategirs & implementing it to increase organic reach. She has always chosen to work for bootstrap organizations that allow her to enhance knowledge in the fields of SEO, SEM, PPC, SMO, SMM, Email Marketing, and the other adjoining aspects of digital marketing.

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The Agency Advocate
Hosted by Yash Shah
See whether Clientjoy CRM is the right fit for you.
Trusted by 9000+ Agencies & Freelancers in 90+ Countries

How To Setup Email Marketing Automation To Grow Your Business

Significance of Email Marketing Automation

email marketing automation

If you have ever marketed your business via email marketing, you know that it is one of the most effective channels of marketing out there, with a high rate of conversion.

Email marketing has evolved and come a long way. While newsletters, promotional campaigns and nudge emailers still form the core of email marketing, automated email campaigns are the next big thing.

Let’s dig a little deeper into email marketing automation and why you should be implementing an email marketing automation strategy for your business.

What Is Email Automation?

Email marketing automation allows you to send relevant, timely and personalised emails to your subscribers that are either time-triggered, or action triggered. These emails get opened more frequently and can drive traffic, resulting in incremental revenue.

Be it a personalised birthday or anniversary greeting for your existing customers or a targeted marketing strategy generating new leads, email automation benefits are abundant!

How Does An Automated Email Work?

Now that you know what email automation is, the next big question is how email automation works and how you can create an automated email.

It is quite simple, really. Unlike newsletters and promotional campaigns that are sent out to thousands of people in one go, automated emails are sent to individuals when they trigger set criteria.

For example, when someone signs up on your website, using their email, you send them a welcome email – detailing the benefits of signing up, features of your website and how they can make the most of it, so on and so forth.

If you use email automation tools, these welcome emails will be sent to the new sign-ups, as soon as they trigger the ‘sign up’ criteria. Once you’ve defined the trigger, you can sit back and relax (or look after other pressing business issues!), and the emails will continue to be sent.

Why Is Email Automation Important?

Now, manually sending a welcome email to everyone who signs up will take up a lot of your time and manpower. That is why email automation is important. It is a much efficient use of your resources.

And that’s just one aspect of a thriving business. You need to communicate effectively with your customers at several stages of their journey. When these emails sound computer-generated and impersonal, they can negatively impact the image of your brand.

With email automation, you can send personalized emails without having to put in the leg work!

3.jfif

What Are The Benefits Of Email Automation?

Email automation benefits reach far and wide and can help businesses operating in every vertical.

Email automation for business

Email automation for business has the following benefits:

  • Welcome emails. Emails welcoming new subscribers onboard and offering them a lucrative subscriber-only offer.
  • Offering a free trial. Before the customer is willing to spend money and commit, a free trial is a great way to showcase your products.
  • Keeping them up to date with new product launches. Especially products that are relevant for them based on their previous purchases.
  • Seeking feedback. This is more for you than for the customer. It will give you a deeper customer insight and address the pain points if any.

Email automation for eCommerce

Email automation for eCommerce can help you achieve the following:

  • Better customer service. Happy customers = better revenue! It is simple math.
  • Expiration reminder emails. Emails informing customers about discount codes or sales expiration can get them to act fast and drive sales.
  • Items in your cart nudge. If a customer added products to their cart but did not complete the purchase, reminder emails can set the ball rolling.
  • Nurtures your relationship with customers. It can help you in nurturing leads, as well as your relationship with your customers.
  • Conservation of resources. Automated emails can save staff costs, conserve resources, and drive higher ROIs.

How Do You Automate Email?

You can develop an effective email marketing automation strategy using the email automation tools being offered today.

Here are some tips for designing automated emails that optimise conversion:

  • Catchy yet relevant subject lines.
  • Create a structured email, one that is easy to scan for interesting elements.
  • Use a copy that is benefit-focused.
  • Clear call to action buttons.
  • Monitor your results.

Even with the deluge of different marketing strategies being devised every day, email marketing remains, by far, an amazingly impactful one, and email automation can help you harness the power of email marketing without wasting resources or time.

4.jfif


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