Email Marketing
20 min read

5 Email Marketing Tools To Save Time & Money

Post by
Yash Shah

Marketing trends are evolving, and email marketing is at the centre of many businesses' sales and marketing functions. A solid email marketing strategy for agencies aims to nurture prospects into customers and maintain relationships with the market.

If you have an email marketing plan and are looking for the best email marketing software tools for businesses, we have got you covered. With this list of some of the best email marketing tools, you can make the most out of your email marketing campaign.


SendX is an Intuitive and Affordable Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability.

SendX provides:

- Unlimited Emails across all plans

- Best Of Breed Email Deliverability

- Free Migration Service

SendX provides the design with a drag and drops email editor (no coding required) and customers can build their email list with forms and pop-ups. 3000+ companies worldwide trust SendX for their Email Marketing. You can easily integrate SendX with various applications such as Zapier, WordPress, Slack, PayPal, Facebook, Google Analytics, and many more.


Sender is another free email marketing tool for easy deliverability. You can create and send attractive newsletters without any coding or HTML knowledge. You can create personalized newsletters and mailers by picking from templates and designing a creative message for your audience.

Sender also offers great analytics features that can keep track of your email marketing campaign's open rate, click-through rates, and much more.

Thus, you can improve your email marketing strategy depending on the performance of your content and campaigns. This makes Sender one of the best email marketing tools for agencies.



Sendinblue is a platform for marketing, featuring email marketing tools and added functions like CRM and landing pages for each campaign.

You can use a responsive email builder or just use Sendinblue’s inbuilt builder to design your email.

Once you design your email, you can employ many features like testing the response and segmenting the list of contacts you wish to send your email. This saves a lot of time in optimizing your email marketing campaigns for targeted audiences.

sendinblue automates such activities as finding leads and their email addresses from any company website  including a social media giant LinkedIn. 

Owing to email verification tool, you can build a quality contact base, while the embedded email marketing service allows your marketing agency to build and program complex email marketing campaigns, whereby customers will get highly personalized email messages and follow-ups based on their behavior in the previous messages. 

Features: The features of email service are:

  • A/B testing
  • Visual email funnel builder
  • Multi-purpose email and campaign templates
  • Unlimited email campaigns
  • SMTP sender accounts
  • Custom tracking domain
  • Real-time campaign analytics
  • Bounce rate tracking
  • Unsubscribe rate tracking


Omnisend is yet another free email marketing tool to save time and money. Especially for businesses, the free features of Omnisend are very helpful. It has features for e-commerce marketing with an integrated communication space for all your platforms.

The free plan includes email, where you can automate email delivery using triggers that analyze each campaign's performance. And the range of comprehensive insights allows businesses to send compelling emails to targets.

You can design and deploy creative newsletters and save time with the product picker, which enables you to include product listings in your email. The features of Omnisend also include coupons, scratch cards, gift boxes, and much more.



SendPulse uses robust advertising features with a multi-channel marketing integration that focuses on email marketing as well. The popular features include awesome design templates for emails, drag and drop tools, and robust analytics.

You can optimize your emails based on user trends, behavior, event triggers, and other analytics. SendPulse also offers tools to assess the loyalty of your most valuable subscribers with a subscriber rating feature.

The tool allows you to measure email marketing functions like open rate, click rates, unread rates, and more. With useful personalization features, SendPulse is one of the best email marketing software tools for businesses.


Wrapping Up

There are numerous other software and technologies for email marketing, but the above-mentioned are the top free email marketing tools to save time and money. Businesses can now use many features to improve and bolster email marketing efforts, thanks to these user-friendly features and advanced analytics.

The importance of a compelling email marketing campaign has given rise to numerous other bespoke software available in the market. Suppose you're just starting with email marketing or looking for the most cost-effective way to continue your email campaigns, you can make optimum use of these email marketing tools for agencies. Most free features available are effective in nurturing leads and delivering high-quality content.

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About Author

Yash Shah
Co-founder & Chief Executive

Yash did Mechanical Engineering and worked as an Investment Banker before founding a Tech Agency that grew to 55 people team offering SaaS, FinTech and E-Commerce Web & Mobile app Development. He currently serves as Chief Executive at Clientjoy - a platform that helps 13K+ Agencies & Freelancers in 90+ Countries acquire and retain happier clients.

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