Content marketing is the most effective way to grow an audience, and brands who do it right have a competitive advantage in building relationships with their ideal clients. Content strategy has been growing in popularity over recent years, as companies have realized that the best way to market their business is by creating content that attracts and holds the attention of potential customers.
In this blog, we’ll unpack the top tips employed by marketing agencies and how they can positively impact your revenue.
Don’t just talk about your product
Talk about what your customer wants to hear, not about your product or service. In your content pieces, spend time talking about the challenges and struggles your customers face daily, and from there, talk about how your product or service can help save them frustration.
Many marketers make the mistake of writing about their products, features and unique selling points when customers are more likely to buy from a company or brand that empathizes with their needs and proves how you can help make their lives easier.
Backlinks & Guest Posts
We all know that content and blogs are a great organic source of traffic. Content is powerful and necessary to stay competitive in today's digital world. But to leverage that power means getting your content links attention from top search engines like Google. While their algorithms can be a mystery, there are a few key elements you can lean on to leverage keywords and referral sources to increase your overall domain authority, which only helps you rank higher.
Use tools like Ahrefs to identify keywords with high search volume (meaning users are searching for these terms frequently) and low keyword density (meaning it has low search competition for this keyword). This gives you a roadmap to build content pieces that can get your website even more organic traffic, and even rank higher than your competitors for keywords they may not even be aware of.
Share your blogs on Social Media
Expand the reach of your organic content pieces by sharing them across social media. This helps provide some content to share on your social media platforms, but also to increase the views and visibility of your blog. Attract users who aren’t following you already by utilizing hashtags or partnering with other accounts that your target audience follows. You can also ask your followers to share your content, rather than simply liking it. A blog that receives 20 likes will get fewer impressions compared to a piece that receives 10 shares.
Take this strategy one step further to launch sponsored content campaigns on forums like Linkedin. Linkedin is especially helpful as you’re able to target users by their role, industry and company size for an even better likelihood that your ad content gets in front of users who fall within your target audience. Promote your blogs or gated white papers to gain even more brand awareness to users who need your product or service.
In the digital age, evergreen content is essential to our everyday lives, and to build a truly engaging, multi-faceted content strategy, it should cover a broad set of topics that are relevant to your business, rather than remain very rigid within the context of your products and services.
By actually diving into your unique value statements and selling points in content strategy, there’s a better chance for your audience to engage with your content strategy through deeper, more meaningful connections.
Lastly, there are a ton of content writing tools that help you create copy for ads, websites, etc. For example, Copysmith is a powerful AI solution that empowers teams to scale marketing and drive growth through copy. If you’re looking for a way to increase traffic and get more leads, Copysmith is all you need. They also have templates for Blog headlines, Instagram ads, Amazon Product Descriptions, etc.