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188 Spam Words to Avoid

After spending hours creating an email marketing campaign, the last thing you want to do is get blocked by your recipients’ spam filters. Luckily, by avoiding common email spam trigger words, you can successfully prevent your emails from getting routed to spam folders.

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About Spam Words

Spam trigger words are phrases that email providers flag as fraudulent and malicious. When they identify these emails, they then route them away from recipients’ inboxes. These words and phrases typically overpromise a positive outcome with the goal of getting sensitive information from the recipient.

List of Spam Words to avoid

What causes emails to go to spam?

Email providers look for a number of factors when deciding whether to automatically send your emails to spam. If you’ve made it on an email blacklist, that means you’ve repeatedly sent emails to recipients who haven’t signed up for your email list.

Your emails can get sent to spam if you:

  • Don’t include an unsubscribe button in your email
  • Send poorly-designed emails with broken or glitchy code
  • Address your recipient by “my friend” or “dear” (or not by their name)
  • Buy email lists online and mass-send messages to email addresses that don’t exist (resulting in a high bounce rate)
  • Use all-caps text and extreme punctuation (!!!!! or ?????)
  • Include strangely formatted fonts (𝖑𝖎𝖐𝖊 𝖙𝖍𝖎𝖘)
  • Provide links to fraudulent websites

Email providers only want to deliver emails from high-reputation senders. To be a high-reputation sender, do the following:

  • Include an unsubscribe button
  • Design your emails with clean code using a tool such as Marketing Hub
  • Personalize your emails with the recipient’s first name
  • Only email those who’ve subscribed to your email list (if you don’t have any, you should learn to naturally increase your email list subscribers)
  • Keep your email deliverability high
  • Keep the text free of odd formatting and extraneous punctuation
  • Only link out to reputable websites

If you meet these criteria, you can get away with using “classic” email spam words in your subject line and your email. The text surrounding the spam phrase also matters, as does your history as an email sender. If email providers don’t have a reason to mistrust you, they simply won’t.

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