Digital Marketing
20 min read

The 6 Stages Of A Sales Funnel Explained

Post by
Yash Shah

The five stages of the sales funnel are easy to remember by the acronym AIDA: Awareness, Interest, Decision, Action, and retention. These five stages represent the mindset of your prospective customer.

Because you don't want to send the wrong message at the wrong time, each stage necessitates a different approach from you, the marketer. It's similar to a waiter asking you what you want for dessert before you've ordered drinks and appetizers.

Let's take a closer look at each stage of the sales funnel.

sales funnel stages


A prospect learning about your company for the first time is an example of the awareness stage. Perhaps they saw one of your ads, read your blog, discovered your website through a Google search, or overheard a colleague discussing your product or service. This is the point at which you first pique a consumer's interest.

Of course, how and why those people move down the sales funnel is dependent on your own sales and marketing abilities. Leads in the middle and lower sales funnel stages are the ones you should pay the most attention to because they have progressed from awareness to interest.


When customers reach the interest stage of the sales funnel, they are conducting research, comparing prices, and considering their options. So for that, you have to educate them about your product then they will start coming to you once you educate them on the product/service you offer and why you are better than the competition. This interest manifests itself in them voluntarily submitting your forms, clicking on your ads, and otherwise providing you with their information.

Here are some ideas to attract consumers:

  • Blog posts
  • Email campaigns
  • Lead magnets
  • Free trials
  • Chatbots

Your main goal here is to inform customers that you have a possible solution, possibly one of several.


Now customer has developed the desire for your product however he or she might be considering two or three alternatives.

This is the time to make your most competitive offer. It could be a free trial, a coupon code, or a bonus product. In any case, make it so enticing that your lead can't wait to take advantage of it.


The customer acts at the very bottom of the sales funnel. He or she buys your product or service and thus becomes a part of your company's ecosystem.

However, just because a consumer reaches the bottom of the funnel does not mean your job is finished. The consumer and the marketer must take action. You want to do everything you can to turn one purchase into ten, ten into a hundred, and so on.

Tactics you can try include:

  • Special Offers
  • Demo Calls
  • Bundled Packages


You now have a customer on board with your company. This stage necessarily focuses on keeping customers satisfied in order to convert them into repeat customers and brand advocates. Word of mouth is a powerful force, and no one can use it more effectively than a satisfied customer.

To keep customers happy, you must assist them with all aspects and problems related to what they purchased from you. Essentially, you want them to remain interested in your product/service. You can accomplish this by sharing content such as:

  • Emails
  • Special Offers
  • Surveys/Outreach and follow-ups
  • Product usage guides
  • Technical assistance literature
sales funnel checklists


Reach out to your satisfied customers. Get them to come back.

  • Feedback Calls
  • Referral programs
  • Re-engagement email campaigns

After all, a 5% increase in your retention may result in up to a 95% increase in your profit.

When you create your sales funnel, your work is not finished. In fact, this is the starting point for everything.

Once everything is in place, it is critical to track your progress. Select your KPIs first, then create a measurement program.

If you want to get better results, you must collect data, analyze it, and improve your funnel.

You must determine your own strengths and weaknesses. Are you good at closing but get agitated when it comes to raising awareness? Are you an expert in your field but unable to close a sale?

Such inquiries will assist you in determining where you need to improve your sales funnel. Then concentrate your efforts there.

A healthy business will have a good flow of people from the top all the way down to the action stage.

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About Author

Yash Shah
Co-founder & Chief Executive

Yash did Mechanical Engineering and worked as an Investment Banker before founding a Tech Agency that grew to 55 people team offering SaaS, FinTech and E-Commerce Web & Mobile app Development. He currently serves as Chief Executive at Clientjoy - a platform that helps 13K+ Agencies & Freelancers in 90+ Countries acquire and retain happier clients.

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