Freelancing is time-demanding, and it involves certain things if you are into it full-time. The first thing is promotional activities to generate traffic for your business. Marketing is not only time-consuming, but it can also be expensive at times. This makes you think of ways you can effectively market your freelance business without breaking the bank.
The purpose of this article is to acquaint you with 15 effective digital marketing strategies to grow your freelance business.
Let's dive in!
Effective Digital Marketing Strategies for Freelancers
1. Source for Referrals
As a freelancer, you can source referrals from your clientele. According to research, 84% of B2B customers were acquired through referrals. This shows a lot of buyers are influenced by their friends to patronize a specific business.
You should always move around with your business card because you may find opportunities to connect with new people. This can influence the way you operate your business effectively. You can partner with others to make it easier for you to grow.
The more you share work with other freelancers, the better you become at delivering excellent work to clients. You upgrade your business' value proposition when you share clients.
Traditional marketing is an effective marketing strategy you need in your business. However, in a world that shares information virtually, you need to put out referrals or get testimonials from different companies or platforms.
2. Use Email Messaging
Ensure that you have the emails of everyone who has patronized your business. You can send them personalized emails at regular intervals. It's not time-consuming, and it is an inexpensive way of promoting your freelance business. Your emails should be about the service you provide.
Email marketing should be a vital aspect of your business. An email list is a powerful marketing tool that helps you meet more people. The strategy is a tried and tested marketing tool that meets more people electronically. More importantly, it helps in providing an excellent conversion from interested customers to loyal customers. Email campaigns are easier to see than some social media campaigns.
Bonus Read: 7 Tips To Make Sure Your Email Marketing Works
3. Establish Good Relations
This cannot be overemphasized. One should endeavor to develop a cordial and excellent relationship with your clients - both your existing and previous ones. Keep in touch periodically to inform them of the availability of a new service.
Building relationships in your business offers a healthier interaction with them. You can use social media to make this happen. Social media helps you with feedback and real-time communication with your customers.
Client relationships make a potential client loyal to your brand. You enjoy word-of-mouth marketing when you have established a long-lasting relationship with your clients. However, to kick off an excellent customer relationship, you require excellent client onboarding. This helps you introduce or welcome new customers and help them get familiar with your products or services. Client onboarding includes answering questions and making them believe they made the right choice with your business.
4. Own a Blog or Site
When you wonder how to create a digital marketing strategy for your freelance business, you simply cannot ignore creating a website.
Once you secure a hosting provider and a domain name, your site or blog will be up and running within minutes. Next, use a sound content management system such as WordPress and build a strong work portfolio on your platform.
You do not stop here. You need to establish an excellent online presence for customers or clients. While a website is essential to market your business, adding a blog is an effective marketing tool. Blogging helps in optimizing your products or services with the right keywords.
SEO ensures that more people see what you do and help you attract new customers. The posts help in self-promoting your business. However, know your target audience before you use content marketing. You should have a generalized approach to the critical areas on your business website.
Networking one of the most essential digital marketing strategies for small businesses. You can build a professional and social network that can be invaluable in providing clients for your business.
Ensure you attend events that people in the same industry organize as you. Also, have a business card with your contact information. Through these events, you can meet people who can be instrumental to the growth of your freelance business.
Whether you want to network through webinars, business meetings, conferences, or social media, networking is compulsory for your growth. Networking broadens your business activities and brings more clients to your business. Consider the links or connections you need to push your business to the next level. In addition, networking can help you delegate work when you need extra help.
6. Establish a Solid Online Presence
You can build a solid social media presence by being active on popular social media platforms such as LinkedIn, Facebook, Twitter, Instagram, etc. You can get a good amount of traffic to your website through these platforms, provided you have good branding. Post content regularly and communicate with prospective customers.
Establishing a significant online presence makes it easier for customers to identify with what you do. The world has become a global village. You need the power of social media to make a difference to make an impact as a freelancing business.
7. Write your Content
A freelancer should learn to write content. Your content should align with your marketing strategy to be effective. You can develop content for your blog that goes beyond what you're selling. It's not a time-consuming process. While at it, make sure your content is informative.
You do not just write content as a tool for your digital marketing; you write to engage and inform your readers.
No one wants to read filler content online. You should be an information channel that readers use to solve their problems. Write SEO content that is well-researched and easy to understand.
8. Traditional Advertising
You can advertise your services or products via word of mouth. Not only is it very effective, but it's also completely free. In addition, you can reach out to those in your close and extended social circle to create awareness about what you're selling. The majority of marketing experts regard word-of-mouth as the most potent type of marketing.
Word-of-mouth is a powerful means of growing a business. Despite the strength of social media and the internet, traditional advertising is highly effective. When people are satisfied with what you do online, they tell family members, friends, and colleagues about your business.
9. Social Media Advertising
Social media advertising or marketing is a cost-effective way of creating awareness about your business. Social media plays a huge role when it comes to your business.
You can execute paid or sponsored ads on platforms such as Facebook and Instagram for an affordable fee. Another benefit of using social media advertising is that you can narrow your reach to a niche audience.
You find it easier to target your audience via social media advertising. Social media platforms like Facebook, Twitter, Instagram, etc., offer you an opportunity to make the best out of your ads. A viral social media ad can transform your business effectively in ROI returns and improve your followership.
10. Post on Other Blogs
Guest blogging involves posting content or commenting on another blog, usually a popular one that matches the demographics the freelancer is searching for. You can use this platform to share information and get readers drawn to your business and what it offers.
Guest blogging is another content marketing strategy that drives traffic towards your business. It builds credibility and generates backlinks to your business. Make out time to post on other related blogs for more visibility online.
11. Pay Attention to Key Areas on Your Website
A website is one of the most treasured possessions of a freelancer. It makes a freelance business appear trustworthy. Every website should have top-notch content in four key areas. These areas are:
- Contact Us page
- About Us page
- Portfolio and work background page
These key areas should be optimized and have the right information that drives sales and ROI.
12. Sell an Online Course
eLearning has become very popular in recent years. A freelancer can ride this wave as well. By creating an online course, it becomes much easier to market your expertise and knowledge. You can utilize tools provided by platforms such as Podia or Thinkific to transform your expertise into a course and earn income by selling it.
13. Design an Onboarding Checklist for Clients
Begin an onboarding checklist that helps you track every step involved in maintaining customer relationships. Some of the steps in your checklist should include things like:
- Send a welcome mail with details on what to expect
- An invoice mail for advance payment
14. Know How to Handle Common Objections from Clients
Firstly, they object to the price. To handle this, focus on the value and benefits of what you're selling. Please don't start with the price. Secondly, they claim you don't understand their business. Respond by asking them to help you understand it. Lastly, they object to having the resources and time for what you're offering. Again, respond by asking them what time and resources they have to know how to help.
After concluding business with a client, always make it a point of duty to send a thank you mail. You can subsequently send follow-up mails later. In addition, you can implement cold email marketing to remind them of what they can use in your business.
Effective digital marketing strategies for freelancers are centered around self-promotion. Experience is a priced gift that makes you scale through trial and error. Consistency and practice make it easier for you to expand your business with the right strategies.