With platforms like Facebook and Instagram, social media has become a one-stop destination for entertainment and purchasing. A study found out that 66% of digital marketers who spend a minimum of 6 hours on social media marketing every week have received more leads than their competitors.
With the help of social media, even an average small business can generate significant profits. This blog will walk you through the exact meaning of how social media plays a role in each funnel stage.
What is a social media funnel?
A social media sales funnel is a conceptual model that shows a customer’s purchasing journey. The funnel traces paths that convert your audience from a visitor to a customer.
Understanding the mindset of social media users is important for learning about a social media funnel. For converting your visitors into customers, you must post the right thing at the right time when your customer is most likely to purchase your product or service.
If drafted accurately, a social media funnel is an indicator of your brand marketing choices that must be implemented depending on the stage that your future customer might be at. At the end of the funnel, you will realize that your customer has become a true fan of your products or services.
Role of social media in the sales funnel
Marketing on social media expands beyond the traditional posts that ask your customers to check out your products. You must engage with your audience by answering their questions, commenting on their responses, and sharing informative content for improving their knowledge.
Let’s understand the role of social media in building a sales funnel with the help of funnel stages.
- Stage 1: Awareness
New visitors learn about your product at this stage. This happens when your existing followers share your post with new people, who later go on to like your page. You can know your audience by creating surveys, emailing, or cold calling them. This data will help you in creating separate funnels for different types of buyers.
- Stage 2: Interest
The new visitors are starting to get familiar with your brand. They are engaging with your posts by liking and commenting on them. As every buyer is different, creating a separate funnel for their decision-making journey is pivotal. Match the experience of your users to provide them a personalized experience.
- Stage 3: Decision
Your audience is paying close attention to your work. At this stage, they are deciding in favor of buying your services or products. You can utilize one of the two ways of lead generation - paid advertisement or organic advertisement, depending on your budget.
- Stage 4: Action
You are compelling your audience to purchase your service at this stage. Webinars are a great way to collect your audience on a platform and encourage them to buy your products. Ensure their comfort by providing them something of value during the session, like knowledge or tips.
- Stage 5: Retention
You must engage your audience using your social media posts and respond to their post-sales queries and concerns. For building loyalty, you can start rewarding your customers for recommending your services or products. Encourage them to write testimonials, reviews, and share your posts by creating informational and unique posts regarding your products.
Social media funnel examples
Listed below are some social media marketing examples that use a digital marketing funnel for generating profits.
- Groupon: Groupon welcomes its customers with a pop-up on the front page of the website. Visitors are redirected to their website from affiliates, advertisements, and email lists.
- Autogrow.co: This company generates organic traffic using weekly articles and newsletters. In the next stage of conversion, it entices the visitors to book a consultation after viewing a demo video, and in the final stage, it mentions its pricing on the homepage for getting instant conversions.
Now that you know what a social media funnel is and what is the benefits of social media in the sales funnel, it is time for you to implement the above-mentioned tactics to convert your visitors into loyal customers. Instead of building a regular customer base, you will be creating a loyal base of customers for your products and service.