Over 3.6 billion people in the world were using social media in 2020. That’s almost 45% of the total world population. According to an estimation report from Statista, these stats will go on increasing, and by 2025, the figure will be close to 4.5 billion. The numbers indicate that social media is a booming marketing channel that your business can invest in to achieve digital success in 2021.
Perks of using social media for your agency
1. Gain More Visibility
When you’re putting your services on social media networks, it is going to be seen by a diverse range of audiences. In the beginning, it might just be your friends and family, business partners, and employees but they can help you gain visibility by liking & sharing your page within their network.
More strategically, you can take advantage of great features such as advertisements, groups, resources, and the marketplace to target a more specific audience. Remember, users are accustomed to buying products or services from someone they’re familiar with, so social media can be the right medium to get your audience familiar with you.
Fact To Be Known: Facebook only has over 2.7 billion monthly active users.
2. Target The Right Audience
The key to social media success is in reaching out to the right audience. You can target specific social media users using the power of advertisements on the most used social media platforms using the right tools.
Facebook and Instagram are such networks that boast the most users to help you target the right audience based on your product or services. You can set your audience goals based on demographics, location, buyer persona, and other customer traits on various social media channels.
Fact To Be Known: 77% of Pinterest users are female
3. Increase Website Traffic
Social media posts and ads are some of the key ways to direct your potential clients straight to your website. By creating and sharing appealing content on various social media channels, you can drive traffic to your website.
If you don’t wish to spend more time creating content, you can repurpose your existing content such as blogs or podcasts, and make a post about it as soon as they’re published. It can be a great way to lead your target audience to your website.
Needless to say but it is essential to include your website link in all your social media profiles so that if anybody wants to know more about you, they can do so with just one click.
4. Generate Leads
Running ads on Social Media is one of the rewarding ways to generate leads for your services. Social media offer a low-commitment way for your potential clients to know more about you & your services.
For example, if you’re a digital marketing agency, you can leverage social media by creating content about your services, share client testimonials, show your agency team, etc. This will not only help you gain the trust of your audience but also encourage engagement and make them curious about your services.
5. Build Your Authority
The audience today is more aware and makes an informed decision, whether it is buying a product or looking for services. Before making any kind of decision of whether or not to come to you for a particular service, they will not only check out your website but also social media.
That is why having a presence on social media where you regularly talk about your services and why you and your team are an expert in the services you provide is important. No matter what niche you’re in, social media gives you an opportunity to establish authority and be a go-to source for information.
What’s Your Social Media Strategy?
These perks of social media can benefit your agency a lot considering you have the right social media strategy in mind and the ability to execute it. In years to come, social media will become more powerful but might be a challenging task at the same time due to fierce competition among brands. So what’s your social media strategy for 2021? Let us know in the comment section below!