Seeking a work-from-home job can be challenging, whether it’s a full-time, part-time, or an immediate hire position. However, there are many resources that’ll help you land an immediate job from home.
When it comes to working from home, digital marketing jobs are few of the best options to consider. With the rise of e-commerce and online businesses, the demand for digital marketing talent reaches 59%, with 19% of active supply. In addition, the worldwide average for digital ads is expected to rise to $500 billion by 2023.
Here are 10 work-from-home jobs related to digital marketing:
- Affiliate Marketer
- Marketing Copywriter
- Content Marketer
- Email Marketer
- Marketing Analyst
- Product Marketing Manager
- Public Relations Coordinator
- Social Media Manager
- SEO Specialist
- Become an Influencer
Websites and social media are now one of the most popular ways to purchase products and get information about anything and everything. Without surprise, most businesses are hiring digital marketing talent, mainly considering skills like digital advertising and content creation/curation.
Before we dig deeper into types of work from home jobs you can do related to digital marketing, let’s see what digital marketing is!
What Is Digital Marketing?
Generally speaking, digital marketing refers to the advertising and promotion that happens on digital channels. It includes everything from search engines, websites, social media, email to mobile apps. These online media channels are the pillars to create brand authority and promote services and products on the Internet.
And companies highly value the potential of digital technologies. It’s quite common for agencies in the US, UK, Australia and other countries to use a CRM to effectively run their business. That is why, one of the most underrated skills that businesses & agencies look for in a remote employee is the knowledge of using a CRM.
Going back to stats, 48% of consumers start researching a product with search engines, 33% value brand websites, and 26% buy with mobile applications.
However, digital marketing is more complex than it appears at first glance. Marketers can opt for several online channels to promote their products, and not all of them will have the same results. Digital channels are bridges to connect and engage with the audience, transforming your leads into active buyers. But you need to know how to cross them.
In this dynamic and evolving field, there are multiple goals that digital marketers can pursue. Some of them focus on sales. Others aim to create brand awareness and spread the product out. Based on your personality and the working schedule you prefer, here are 10 work from home jobs related to digital marketing:
1. Affiliate Marketer
Affiliate marketing is one of the most popular work from home jobs related to digital marketing. Glassdoor tells us that the average annual earning for affiliate marketers is $65,800 - between $42,000 and $83,000 per year.
In simple terms, affiliate marketers promote someone else's products to their online audience. How much you can earn depends on how many products you sell or users you bring to a product. It can be hard to grow a stable and profitable audience. But once you are in, affiliate marketing is an ideal work-from-home marketing job. It can also become a source of passive income.
2. Marketing Copywriter
Marketing copywriters work remotely in most cases. From sales letters to websites, copywriters give words to any marketing campaign you see on the Internet. Their objective is to write a persuasive text to induce the audience to take action such as follow your page or buy your product.
If you think about it, copywriting is something that has been there for a long time - remember newspaper ads? That's the work of a copywriter. Today, you can write your copies working from home, opting for full-time remote positions, or freelancing.
3. Content Marketer
In the same vein as copywriters, content marketers produce relevant and educational content to attract a specific audience. They are the creators behind thousands of blog posts and articles you use to get information on different topics across the Internet.
However, content marketing doesn’t directly sell the product with writing. Instead, it aims to provide solid content to grow the company’s brand authority targeting a specific audience.
4. Email Marketer
Email marketers build solid relationships with the target audience to convert them into customers. Email marketing specialists build email lists, create newsletters, and increase leads and followers with written communications. Usually, this role relies on email automation software to constantly send out informational emails, newsletters, and more to promote marketing campaigns and products.
The goal for an email marketer is to grow the brand authority, specifically targeting consumers’ interests. Instead of selling, an email marketer plays with words to catch people’s attention and doesn’t end up in trash bins of email accounts.
5. Marketing Analyst
Another dynamic job from home is regarding marketing analytics. The position requires research of market conditions, competitors analysis, and consumer behavior. The aim is to choose the best strategy to sell a product or service based on these analytics.
This position is statistics-focused, and it consists of collecting data on your customers and picking up the most effective marketing trends.
6. Product Marketing Manager
Product marketing management is one of the most traditional jobs you can do from home. The primary responsibility is promoting a product in the marketplace. In addition, a product marketing manager trains the sales staff suggesting the most effective strategies for the product with campaigns and marketing materials.
7. Public Relations Coordinator
Public relations coordinators are getting more popular in digital marketing work from home jobs. They take care of a brand’s public image, promoting the online presence, and arranging public appearances. A PR coordinator can mix print material to online media to physical events depending on the company or clients. As the voice of the company, they also contribute to publicizing launches and new campaigns.
8. Social Media Manager
In the era of Instagram and influencers, there is no need to introduce the role of the social media manager. Besides handling social media, this position also requires a basic knowledge in copywriting and designing. In addition, a social media manager collaborates with the marketing team to analyze results and effectively promote a product to the audience.
9. SEO Specialist
Today, no business can skip search engine optimization (SEO). According to the Databox survey, 70% of respondents said that SEO is more effective than PPC in generating sales.
The SEO specialist's core job is to pick the best keywords to appear in a competitive spot on the Google page. The aim is to maximize the organic traffic by improving the web page rankings, collecting backlinks, and optimizing content. A SEO expert closely works with the marketing team to optimize content and ensure a solid online presence.
10. Become an Influencer
Last but not least, influencer marketing is one of the best options for remote freelancers. Unlike other jobs, you need a solid reputation and heavy traffic on your channels to be an influencer marketer. If you have those, you can use your ongoing traffic and make deals with other business owners to improve their leads. Based on the products you will be selling and your reach, you can provide services to help other businesses
- Reach a bigger audience;
- Build trust for their brand;
- Grow their social following, increasing their site traffic;
- Get more leads and drive sales on their page.
Besides social media, you can use videos, blog posts, webinars - all working from home.
Digital marketing is one of the best options for anyone who’s looking for remote work. You can set your schedule, work from home, and set a work arrangement based on the results. As a growing field, digital marketing offers multiple opportunities for you to find your path to balance financial stability and freedom.
Plus, the good thing about digital marketing is that you can adapt the job to your personality - not the opposite way around. If you are an ongoing person who loves to socialize, you can look for a public relations coordinator or influence marketer opportunity. With a brand new job, you will have the chance to connect with others and widen your network. Or, you are analytical and don’t like too many interactions during the day. In this case, you can apply for marketing analyst or content creator positions.
Wherever positions suit your background best, digital marketing is the way to find a great job while working from home - saving your freedom for hobbies, family, and friends!