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20 min read

How Can Agencies Build Long-Lasting Client Relationships?

Post by
Yash Shah

We previously wrote about Client retention strategies and told you why it is crucial for all kinds of businesses to retain their customers. Do you recall that? If not, I suggest you give it a read.

Now, you know why long-lasting customer/client relationships are crucial. We are here to help you build those.

Here’s what you need to do:

1. Engage With Them

techniques to build customer relationships

Acquiring customers is not the end. it is just the start. In order to build a long-lasting customer relationship, you need to keep engaging with them. When brands and businesses engage well with their customers and clients, the clients connect with the business itself. When you make customers feel that they have a one to one connection with your brand/business, they keep coming back to you.

2. Let Them Experience Your Brand

customer experience

We’ve said this before, and we will swear on it again:
“People will never forget how you made them feel”. This stands true for every person in this world. If you want to build a long-lasting customer relationship, you need to go beyond the obvious. When customers hear about your brand/business, they should feel connected. Your offerings should not be limited only to your products/services.

Deepak Shukla, one of the speakers at Clientjoy Agency Summit, talked vividly about how agencies can build an experience. Check out what he had to say.

3. Provide Value

4-10.png

As an agency, your goal is to get more clients. Your client’s goal is to look out for services that add value for them/ their brand or their lives. When you want to build a long-lasting customer relationship, always keep in mind, the factors, which will add the most value for your clients. When new clients come to you, they are seeking much more than your services. Develop a habit to read beyond it.

4. Be Open And Honest

trust

An open and honest client-agency relationship goes a long way. When you get a new client on board, spend more time communicating with them. Ask and understand what their requirements are and convey your expectations to them. We understand that handling multiple clients and coordinating with them is not an easy task. But, as an agency, if you want to build a long-lasting customer relationship, maintain a transparent and honest communication pattern with your client.

5. Respond To Every Concern

6-4.png

Even the most loyal customers can have problems. Both kinds of customers, happy and sad, make a lot of noise about your brand/ business. The difference will be in the kind of noise they make and the word they put out in the world about you. Whenever your client has an issue, it is important that you acknowledge it. If you cannot take immediate action for the same, let them know you will get back to them at the earliest. Make sure that your clients always feel heard.

Ready to prosper with fulfilling client-agency relationships? Want to experience the best way to manage your clients? Click here.

We previously wrote about Client retention strategies and told you why it is crucial for all kinds of businesses to retain their customers. Do you recall that? If not, I suggest you give it a read.

Now, you know why long-lasting customer/client relationships are crucial. We are here to help you build those.

Here’s what you need to do:

1. Engage With Them

techniques to build customer relationships

Acquiring customers is not the end. it is just the start. In order to build a long-lasting customer relationship, you need to keep engaging with them. When brands and businesses engage well with their customers and clients, the clients connect with the business itself. When you make customers feel that they have a one to one connection with your brand/business, they keep coming back to you.

2. Let Them Experience Your Brand

customer experience

We’ve said this before, and we will swear on it again:
“People will never forget how you made them feel”. This stands true for every person in this world. If you want to build a long-lasting customer relationship, you need to go beyond the obvious. When customers hear about your brand/business, they should feel connected. Your offerings should not be limited only to your products/services.

Deepak Shukla, one of the speakers at Clientjoy Agency Summit, talked vividly about how agencies can build an experience. Check out what he had to say.

3. Provide Value

4-10.png

As an agency, your goal is to get more clients. Your client’s goal is to look out for services that add value for them/ their brand or their lives. When you want to build a long-lasting customer relationship, always keep in mind, the factors, which will add the most value for your clients. When new clients come to you, they are seeking much more than your services. Develop a habit to read beyond it.

4. Be Open And Honest

trust

An open and honest client-agency relationship goes a long way. When you get a new client on board, spend more time communicating with them. Ask and understand what their requirements are and convey your expectations to them. We understand that handling multiple clients and coordinating with them is not an easy task. But, as an agency, if you want to build a long-lasting customer relationship, maintain a transparent and honest communication pattern with your client.

5. Respond To Every Concern

6-4.png

Even the most loyal customers can have problems. Both kinds of customers, happy and sad, make a lot of noise about your brand/ business. The difference will be in the kind of noise they make and the word they put out in the world about you. Whenever your client has an issue, it is important that you acknowledge it. If you cannot take immediate action for the same, let them know you will get back to them at the earliest. Make sure that your clients always feel heard.

Ready to prosper with fulfilling client-agency relationships? Want to experience the best way to manage your clients? Click here.

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About Author

Yash Shah
Co-founder & Chief Executive
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Yash did Mechanical Engineering and worked as an Investment Banker before founding a Tech Agency that grew to 55 people team offering SaaS, FinTech and E-Commerce Web & Mobile app Development. He currently serves as Chief Executive at Clientjoy - a platform that helps 13K+ Agencies & Freelancers in 90+ Countries acquire and retain happier clients.

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