32,000
Email Subscribers
90+
Countries read in
10+
Hours Researched
Verified
Verified by experts
We hope you find this Blog Insightful
10,000+ Agencies & Freelancers Use Clientjoy CRM to scale their business, Sign up for Free
3,875
words
9m 21s
estimated reading time
Guest Blogs
|

4 Key Website Elements for Creating An Agency Website

After using Clientjoy CRM, our Lead to Customer conversion ratio has been increased by 25%
Rehan Katzkovitz
See whether Clientjoy is the right fit
for you.
Our CRM is been used by 9000+ Agencies & Freelancers in 90+ Countries
Book a Demo

Agencies are perhaps the most commoditized business model in the world. The idea is simple - you are good at something (graphic design, copywriting, SEO, web development), you offer that service to multiple clients. It’s a really clean, honest way of doing business, and often, it is also a cost-effective way because having an in-house team can be expensive.

But the cost is not the only angle you play if you’re an agency competing in this crowded market. For instance, other agencies start undercutting you, and the next thing you know, you’re inadvertently nudged into a race to the bottom.

So then, the question many agency owners face is:

How Do I Set My Agency Apart?

The answer- putting in efforts to make a great agency website. Now you might be wondering how difficult must it be to build an agency site? You just blindly list down all the services you offer, throw in a few testimonials for good measure, and voila, you have yourself a working agency site!

But to make a great agency website, it’s not enough for it to be merely functional. It has to be your agency’s primary lead magnet. An agency website is not just a piece of pretty digital furniture to look at; it should serve the business development purpose. It’s not a platform for showcasing your portfolio; it’s THE place where you unlock new business opportunities.

To that end, let’s look at 4 key elements required to build an agency website to get conversions and boost revenue.

Positioning

Your positioning is the image you create of yourself in the minds of your target audience. It is what your clientele and would-be clients remember you by. This is the message that you have to consistently reinforce throughout your website.

For example, on a design agency website, you might want to articulate that you offer unlimited iterations but for a fixed premium, unlike the per-iteration charge levied by other agencies. That then becomes your identity; you position yourself as accommodating and client-centric. Figure out who you want to be and craft a compelling message that is both visible and indexable.

Structure

No one will buy what you’re selling unless they know what they are buying. An agency website has to follow a systematic architecture; it cannot be all over the place. The list of services has to be enumerated clearly; information cannot be presented haphazardly.

For an IT services agency website, all the discrete services must be categorized since IT is a broad umbrella. Not only does it help different target segments access the services they are looking for in a better manner, but it also lends structure to the entire website. You can also consider explaining how the client engagement works step-by-step in a ‘How it works section.

Social Proof

Potential clients are virtually shooting blind when choosing an agency. Help them de-risk their decision through social validation. Sprinkle case studies throughout your website to lend credibility to your service offering.

A genuine stamp of approval from an unbiased client can catapult your agency up the approval charts. Testimonials are also crucial on a freelancer website because they speak about your quality and professionalism. Focus on displaying your expertise through word of mouth and watch your client pipeline bulge!

Engagement

Don’t design your agency website to be a maze; clearly tell visitors what to do next. Finished reading a blog? Tell them to subscribe to your newsletter or read a related post. Every page should have a crisp call-to-action, and visitors should be incentivised to complete the action.

Offer them something like a free e-book or a bump up the waitlist to get them to engage. Remember, people don’t read websites; they skim through it. Make this process easier for them by letting your UI/UX act as helpful signposts rather than cryptic clues to be decoded.

These are the few elements that will help you create a stunning and engaging website for your agency. While building a website can be a tedious task and requires a lot of coding, there are various tools available that make the process a bit smoother.

You can find multiple tools online that can help you design an appealing agency website.

Here’s a list of 4 website builders to get you started:

  • Wix: Comprehensive. All-rounder. Best one overall.
  • Weebly: Intuitive. Easy to use.
  • WordPress: Reliable. Robust developer ecosystem and helpful plugins.
  • Squarespace Best templates and presets.
  • Elementor: Best solution for those looking to build a WordPress website code-free.

Wrapping Up

Conduct an audit of your existing agency website to check if it has all these elements and optimize accordingly. If you’re starting from scratch, hopefully, this blog has given you enough insights on how to build an agency website to get conversions.

After using Clientjoy CRM, our Lead to Customer conversion ratio has been increased by 25%
Rehan Katzkovitz
See whether Clientjoy is the right fit
for you.
Our CRM is been used by 9000+ Agencies & Freelancers in 90+ Countries
Book a Demo
Join our Community & get access to
100’s of resources for Free
We launch a new resource every 30 days
My Interns are sitting vacant
because of the resources
offered by Clientjoy.
David Louie
The resources provided
by Clientjoy saved me
100’s of hours.
Kevin Strongman
The Agency Advocate
Hosted by Yash Shah
Proven SEO Strategies to Drive Organic Traffic
Through the Agency Show, we at Clientjoy aim to bring Agency Experts doing 7+ Figures to a common platform.
Learn More
Join our Community & get access to
100’s of resources for Free
We launch a new resource every 30 days
My Interns are sitting vacant
because of the resources
offered by Clientjoy.
David Louie
The resources provided
by Clientjoy saved me
100’s of hours.
Kevin Strongman
About the Author
Mansi Shah
Content Writer

Mansi works as a Content Manager at Clientjoy, a Sales CRM & Growth Engine for freelancers & agencies. When she's not busy working, she keeps herself busy learning or binge-watching her latest sitcom obsession or writing about it. 

About the Editor & Reviewer
Sibu Sahu
Editor

Sibu is the VP of Growth at Clientjoy. He is responsible for building strategies, organic & paid, to achieve Clientjoy's goal. Sibu has a keen interest in Marketing, Sales, Branding, Growth Hacking, Consumer Dynamics & Product Innovations.

Pranoti Hinge
Reviewer

Pranoti is the Sr. SEO Strategist at Clientjoy. She is responsible for building SEO strategirs & implementing it to increase organic reach. She has always chosen to work for bootstrap organizations that allow her to enhance knowledge in the fields of SEO, SEM, PPC, SMO, SMM, Email Marketing, and the other adjoining aspects of digital marketing.

One CRM to replace them all
Get Clientjoy Free Forever
Our Blog R&D Process

1: Current Trends Analysis
2: Problem Identification in Trends
3: Curation of available solutions
4: Tried Freeware & Paid Versions of the shortlisted solutions
5: Copy Editing Level 1 - Fact Check
6: Copy Editing Level 2 - Context Check
7: Copy Editing Level 3 - Content Quality Check
8: Publish
9: Collect Feedback & Improvise

Check the Team Behind it

Want to improve our R&D process, send us a note on teamgrowth@clientjoy.io

One Bio Link to rule them all
Get Linkjoy Now
The Agency Advocate
Hosted by Yash Shah
See whether Clientjoy CRM is the right fit for you.
Trusted by 9000+ Agencies & Freelancers in 90+ Countries

4 Key Website Elements for Creating An Agency Website

Agencies are perhaps the most commoditized business model in the world. The idea is simple - you are good at something (graphic design, copywriting, SEO, web development), you offer that service to multiple clients. It’s a really clean, honest way of doing business, and often, it is also a cost-effective way because having an in-house team can be expensive.

But the cost is not the only angle you play if you’re an agency competing in this crowded market. For instance, other agencies start undercutting you, and the next thing you know, you’re inadvertently nudged into a race to the bottom.

So then, the question many agency owners face is:

How Do I Set My Agency Apart?

The answer- putting in efforts to make a great agency website. Now you might be wondering how difficult must it be to build an agency site? You just blindly list down all the services you offer, throw in a few testimonials for good measure, and voila, you have yourself a working agency site!

But to make a great agency website, it’s not enough for it to be merely functional. It has to be your agency’s primary lead magnet. An agency website is not just a piece of pretty digital furniture to look at; it should serve the business development purpose. It’s not a platform for showcasing your portfolio; it’s THE place where you unlock new business opportunities.

To that end, let’s look at 4 key elements required to build an agency website to get conversions and boost revenue.

Positioning

Your positioning is the image you create of yourself in the minds of your target audience. It is what your clientele and would-be clients remember you by. This is the message that you have to consistently reinforce throughout your website.

For example, on a design agency website, you might want to articulate that you offer unlimited iterations but for a fixed premium, unlike the per-iteration charge levied by other agencies. That then becomes your identity; you position yourself as accommodating and client-centric. Figure out who you want to be and craft a compelling message that is both visible and indexable.

Structure

No one will buy what you’re selling unless they know what they are buying. An agency website has to follow a systematic architecture; it cannot be all over the place. The list of services has to be enumerated clearly; information cannot be presented haphazardly.

For an IT services agency website, all the discrete services must be categorized since IT is a broad umbrella. Not only does it help different target segments access the services they are looking for in a better manner, but it also lends structure to the entire website. You can also consider explaining how the client engagement works step-by-step in a ‘How it works section.

Social Proof

Potential clients are virtually shooting blind when choosing an agency. Help them de-risk their decision through social validation. Sprinkle case studies throughout your website to lend credibility to your service offering.

A genuine stamp of approval from an unbiased client can catapult your agency up the approval charts. Testimonials are also crucial on a freelancer website because they speak about your quality and professionalism. Focus on displaying your expertise through word of mouth and watch your client pipeline bulge!

Engagement

Don’t design your agency website to be a maze; clearly tell visitors what to do next. Finished reading a blog? Tell them to subscribe to your newsletter or read a related post. Every page should have a crisp call-to-action, and visitors should be incentivised to complete the action.

Offer them something like a free e-book or a bump up the waitlist to get them to engage. Remember, people don’t read websites; they skim through it. Make this process easier for them by letting your UI/UX act as helpful signposts rather than cryptic clues to be decoded.

These are the few elements that will help you create a stunning and engaging website for your agency. While building a website can be a tedious task and requires a lot of coding, there are various tools available that make the process a bit smoother.

You can find multiple tools online that can help you design an appealing agency website.

Here’s a list of 4 website builders to get you started:

  • Wix: Comprehensive. All-rounder. Best one overall.
  • Weebly: Intuitive. Easy to use.
  • WordPress: Reliable. Robust developer ecosystem and helpful plugins.
  • Squarespace Best templates and presets.
  • Elementor: Best solution for those looking to build a WordPress website code-free.

Wrapping Up

Conduct an audit of your existing agency website to check if it has all these elements and optimize accordingly. If you’re starting from scratch, hopefully, this blog has given you enough insights on how to build an agency website to get conversions.

Stop Climbing Everest without the Equipment!