5 Influencer Marketing Tools To Find The Right Influencial People

Influencer Marketing is a type of digital marketing where you partner with influential individuals who will spread awareness about your product or brand to their online followers. The key to nailing an influencer marketing strategy is to find the right individuals that have the type of followers that matches your target audience.

However, to do this, you first need to identify influencers that speak relating to your niche. If you’re an active online user, you might have an idea of where to start. But if you’re not, you will need to do extensive research to find the right individual for your brand.

Plus, there are various influencer marketing tools available that can help you find the correct person for your influencer marketing campaign. In this article, we have listed down 5 top influencer tools that you can start with!

Before we dive in, let's see how to choose the best tool to find influencers for your campaign.

Bonus Read: Why Is Social Media Presence Necessary For Your Agency?

How to choose the right influencer marketing tools

With the rise of influencer marketing campaigns, there are a ton of influencer search tools available online. But not each tool will fulfill your needs so it can be hard to choose the right influencer software.

While some tools will only help you find influencers for your campaigns, some may also provide you with an in-depth report of those influencers. It all depends on what you're looking for! Here are a few questions you should ask before choosing the right influencer tools.

1] Can you afford it?

Whether you're doing influencer marketing campaign for the first time or have done it before, it doesn't make sense to invest a lot in finding an influencer search tool. Before you purchase the software, make sure it fits in your budget and has gives you everything you require.

2] Is it easy to learn?‍

As a small team, you won’t have the resources or the time to learn or master a complicated influencer software. Plus, you cannot spend more time in finding influencers than on the execution of the campaign! Hence, you need to look for a influencer marketing tool that has a simple UI and easy to navigate throughout the platforms.

3] What features does it have?

The goal of investing in any of the influencer marketing tools is not just to find the influential people, but to find the right individual for your needs. And for that, you need data about the influencers such as their audience demographics, engagement rate, etc. So, make sure you invest in such an influencer tool that fulfills all your requirements. ‍

4] How good is their support?‍

When you're using any software for the first time, it is essential to have the support to get you started quickly. So, to understand how helpful and efficient the support is; firstly, you should look how they engage with you on the demo, and secondly, join their FB community and have a look at how active they are in solving their users queries.

5 Best Influencer Marekting Tools

1. IZEA

IZEA is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today's top social influencers and content creators. Izea provides Influencer marketing software and service solutions. Trusted by the biggest brands in the industry

IZEA has three pricing plans that include:

• IZEAx Discovery starting at $149/Month
• IZEAx Unity Suite starting at $500/Month
• BrandGraph starting at $149/Month

2. Smartfluence

Smartfluence is the leading influencer marketing discovery and management platform that algorithmically connects brands and advertisers with social media influencers using machine learning and artificial intelligence. It's one of the best tools to find influencers.

Trusted by hundreds of brands, Smartfluence scales influencer marketing programs and provides access to in-depth audience insights on any social media influencer.

Smartfluence also has three pricing plans including:

• Starter plan for $237.50/Month billed annually
• Premium plan for $600/Month billed annually
• Enterprise plan for $1000/Month billed annually

3. Upfluence

Upfluence is one of the influencer marketing tools that provide you with all the tools you need to streamline your influencer campaigns and drive more sales. You can find the best influencers with Upfluence's suite of influencer search tool, including a large database of vetted influencers, organic influencer identification through Live Capture, and influencer identification through e-commerce integrations.

You can also keep track of all your influencers relationships, manage influencer payments, and measure campaign results in one platform. Upfluence's end-to-end platform makes scaling influencer marketing easier than ever.

Upfluence also offers a Chrome plugin. It is a “do it yourself” tool for influencer marketing. It can be used to analyze an influencer's profile straight from your browser, and it is compatible with profiles on all major networks: such as Instagram, Facebook, YouTube, Pinterest, and Blogs.

4. Dovetale

The Dovetale influencer tool provides an affordable set of tools needed to manage and scale influencer marketing. Dovetale is trusted by e-commerce merchants on Shopify and some of the largest agencies and brands in the world like Procter & Gamble and Publicis.

Dovetale helps Shopify stores recruit, manage and grow sales with people who love their products. That is why it caters better to small businesses. That doesn’t mean that larger businesses cannot use Dovetale. They also offer enterprise tools built to help teams manage influencer marketing campaigns.

5. Heepsy

Heepsy is a one-stop shop for your next influencer marketing campaign. With their advanced search filters, you can search for influencers based on industry and location. Once you’ve found dozens of potential influencers, you will have a compiled results that is organized with their stats and metrics. All you have to do is reach out and sell your brand! Heepsy eliminates the need for intermediaries and simplifies the tedious task of researching potential influencers.

With Heepsy you can also find known influencers by the handle to check their stats. You can discover if an influencer has a fake audience or not. Check growth spikes and other metrics and find out if you should trust that influencer.

Final Thoughts

One of the benefits of working with influencer marketing tools is that it probably already has a database of familiar influencers with whom they’ve already collaborated on different projects. The value of these kinds of already-formed relationships is very high, so you might consider that fact also when planning your influencer marketing strategy.

However, these are not the only platforms that you can go to, there are a ton of different influencer tools. You need to explore and find the right tool to find the right influencers for your brand! 😛