32,000
Email Subscribers
90+
Countries read in
15+
Hours Researched
Verified
Verified by experts
We hope you find this Blog Insightful
10,000+ Agencies & Freelancers Use Clientjoy CRM to scale their business, Sign up for Free
3,875
words
9m 21s
estimated reading time
For Agencies
|

6 Systems To Productize Your Agency- Lee Goff

After using Clientjoy CRM, our Lead to Customer conversion ratio has been increased by 25%
Rehan Katzkovitz
See whether Clientjoy is the right fit
for you.
Our CRM is been used by 9000+ Agencies & Freelancers in 90+ Countries
Book a Demo

Are you running an agency? Does it often become difficult for you to continue its’ service profitably? Lee Goff associated with us at Clientjoy Agency Summit and discussed how productizing your agency can help you out:  

What Is Productization?

According to Investopedia, Productization does not involve a tangible, physical good. It is an idea, a process or a skill that has been developed into a sellable product.

Why Productize Your Agency?

productize agency

Productizing your agency will let you build your services once and sale them a thousand times!

When you are running a service-based business, you only have 2 levers that determine your revenue potential:

  • Time lever- The hours you put in, delivering your services.
  • Rates lever – The specified rates you charge for your services.

Now, let’s face it- No matter how many extra hours you put in, you are not going to spend your entire life doing the work.

Your rates are going to have a ceiling and many clients out there are fond of price comparisons and often end up resorting to cheaper alternatives.

You definitely need more leverage. Productizing your agency will help you gain more levers.
It helps you standardize the entire delivery process and allows you to have people at a cheaper cost to the specific part of the task.

In a nutshell, it just makes everything easier. You can proactively plan your service department, promotional schedule, run ads and manage cash flow.
Because you will know how long things are going to take, how much you are going to charge and what kind of profit you are going to make for every unit you said.

How To Productize Your Agency?

Get Things On A Rope:

productization of services business model

Rope here refers to having a common thread for the start. In order to productize your agency, you need to figure out the steps of the process involved and get all of those on a single rope. Starting from, your lead conversion process, to your business proposals, the deliverables and your referrals. When you implement this, all of your services are going to be perfectly aligned.

Legos:

legos

As you might have guessed from the name itself, we are talking about the building blocks of your services here. You can build custom services/ solutions for your clients. When you are building your services, you either focus on selling your services as individual blocks or create different offerings by combining a different set of services.
Tesla is a classic example of how customers select and build preferred products according to their own set of legos.

Service Framework:

service framework

When you wish to productize your agency, you must have a standardized framework that delivers predictable and reliable results for your clients. In order to deliver standardized results, you will need to follow a standard process. This will require you to get specific things in order such as your scope documents, the technical tasks, swipe copy templates, change-logs, legal agreements and everything else that is required to deliver your services.

Value-Based Pricing:

value based pricing

Value-based pricing helps in establishing a baseline for your custom services. When you have a static product line of your services with a value-based pricing model, your customers will automatically know and assume that they will have to pay a lot more for availing custom services.

Bespoke:

bespoke

When you productize your agency, we are not necessarily looking at eliminating all the custom work. Instead, we can limit it to 15-20% of the work done by your agency which is actually a healthy practice. Customizing for each and every client is a very draining process and not a very profitable one. Productization will eliminate the custom work you don’t wanna do with turning a very profitable aspect of your agency while still feeding research and development.  

Existing Clients:

8-1_153221d3b5.png

For your existing clients, don’t rush into introducing the new products to them. While you productize your agency, make slow and subtle attempts to speak about your new products. You can either put it in your newsletter or talk about it in your Facebook group. Let your existing clients see the value in your new products and come to you asking for the same.

About Lee Goff

Lee started his agency in his upstairs bedroom in 2003 (That he built into a multi-million dollar agency). While at the helm of that agency he won dozens of awards, to name a few; entrepreneur magazine top company culture, elite business of the year finalist in 2015 and partner of the year for several years.

After successfully exiting his agency in 2016, he took some time off to be with his family. He then Dove Headfirst into creating the World’s most comprehensive agency coaching program that focuses on the business side of the agency. In most cases, the technical and creative skills have a tendency to hold your growth back. With the right tools, tactics and strategic guidance, he has cut years, not just months off of a lot of agency’s success journey.

Check out the full session here:


After using Clientjoy CRM, our Lead to Customer conversion ratio has been increased by 25%
Rehan Katzkovitz
See whether Clientjoy is the right fit
for you.
Our CRM is been used by 9000+ Agencies & Freelancers in 90+ Countries
Book a Demo
Join our Community & get access to
100’s of resources for Free
We launch a new resource every 30 days
My Interns are sitting vacant
because of the resources
offered by Clientjoy.
David Louie
The resources provided
by Clientjoy saved me
100’s of hours.
Kevin Strongman
The Agency Advocate
Hosted by Yash Shah
Through the Agency Show, we at Clientjoy aim to bring Agency Experts doing 7+ Figures to a common platform.
Learn More
Join our Community & get access to
100’s of resources for Free
We launch a new resource every 30 days
My Interns are sitting vacant
because of the resources
offered by Clientjoy.
David Louie
The resources provided
by Clientjoy saved me
100’s of hours.
Kevin Strongman
About the Author
About the Editor & Reviewer
Editor
Reviewer
One CRM to replace them all
Get Clientjoy Free Forever
Our Blog R&D Process

1: Current Trends Analysis
2: Problem Identification in Trends
3: Curation of available solutions
4: Tried Freeware & Paid Versions of the shortlisted solutions
5: Copy Editing Level 1 - Fact Check
6: Copy Editing Level 2 - Context Check
7: Copy Editing Level 3 - Content Quality Check
8: Publish
9: Collect Feedback & Improvise

Check the Team Behind it

Want to improve our R&D process, send us a note on teamgrowth@clientjoy.io

One Bio Link to rule them all
Get Linkjoy Now
The Agency Advocate
Hosted by Yash Shah
See whether Clientjoy CRM is the right fit for you.
Trusted by 9000+ Agencies & Freelancers in 90+ Countries

6 Systems To Productize Your Agency- Lee Goff

Are you running an agency? Does it often become difficult for you to continue its’ service profitably? Lee Goff associated with us at Clientjoy Agency Summit and discussed how productizing your agency can help you out:  

What Is Productization?

According to Investopedia, Productization does not involve a tangible, physical good. It is an idea, a process or a skill that has been developed into a sellable product.

Why Productize Your Agency?

productize agency

Productizing your agency will let you build your services once and sale them a thousand times!

When you are running a service-based business, you only have 2 levers that determine your revenue potential:

  • Time lever- The hours you put in, delivering your services.
  • Rates lever – The specified rates you charge for your services.

Now, let’s face it- No matter how many extra hours you put in, you are not going to spend your entire life doing the work.

Your rates are going to have a ceiling and many clients out there are fond of price comparisons and often end up resorting to cheaper alternatives.

You definitely need more leverage. Productizing your agency will help you gain more levers.
It helps you standardize the entire delivery process and allows you to have people at a cheaper cost to the specific part of the task.

In a nutshell, it just makes everything easier. You can proactively plan your service department, promotional schedule, run ads and manage cash flow.
Because you will know how long things are going to take, how much you are going to charge and what kind of profit you are going to make for every unit you said.

How To Productize Your Agency?

Get Things On A Rope:

productization of services business model

Rope here refers to having a common thread for the start. In order to productize your agency, you need to figure out the steps of the process involved and get all of those on a single rope. Starting from, your lead conversion process, to your business proposals, the deliverables and your referrals. When you implement this, all of your services are going to be perfectly aligned.

Legos:

legos

As you might have guessed from the name itself, we are talking about the building blocks of your services here. You can build custom services/ solutions for your clients. When you are building your services, you either focus on selling your services as individual blocks or create different offerings by combining a different set of services.
Tesla is a classic example of how customers select and build preferred products according to their own set of legos.

Service Framework:

service framework

When you wish to productize your agency, you must have a standardized framework that delivers predictable and reliable results for your clients. In order to deliver standardized results, you will need to follow a standard process. This will require you to get specific things in order such as your scope documents, the technical tasks, swipe copy templates, change-logs, legal agreements and everything else that is required to deliver your services.

Value-Based Pricing:

value based pricing

Value-based pricing helps in establishing a baseline for your custom services. When you have a static product line of your services with a value-based pricing model, your customers will automatically know and assume that they will have to pay a lot more for availing custom services.

Bespoke:

bespoke

When you productize your agency, we are not necessarily looking at eliminating all the custom work. Instead, we can limit it to 15-20% of the work done by your agency which is actually a healthy practice. Customizing for each and every client is a very draining process and not a very profitable one. Productization will eliminate the custom work you don’t wanna do with turning a very profitable aspect of your agency while still feeding research and development.  

Existing Clients:

8-1_153221d3b5.png

For your existing clients, don’t rush into introducing the new products to them. While you productize your agency, make slow and subtle attempts to speak about your new products. You can either put it in your newsletter or talk about it in your Facebook group. Let your existing clients see the value in your new products and come to you asking for the same.

About Lee Goff

Lee started his agency in his upstairs bedroom in 2003 (That he built into a multi-million dollar agency). While at the helm of that agency he won dozens of awards, to name a few; entrepreneur magazine top company culture, elite business of the year finalist in 2015 and partner of the year for several years.

After successfully exiting his agency in 2016, he took some time off to be with his family. He then Dove Headfirst into creating the World’s most comprehensive agency coaching program that focuses on the business side of the agency. In most cases, the technical and creative skills have a tendency to hold your growth back. With the right tools, tactics and strategic guidance, he has cut years, not just months off of a lot of agency’s success journey.

Check out the full session here:


Stop Climbing Everest without the Equipment!