Visual content makes a significant impact on social media engagement, brand awareness, lead generation, sales, and web traffic, among other crucial factors.
The competition for consumers’ attention is fierce, and brands have embraced the idea of leveraging the combination of technology and marketing to emerge over their competitors. A key area that companies have focused on is visual marketing. Visual marketing involves creating attractive visual content such as videos, graphics, memes, animations, UGC (user-generated content), and more.
A design process typically starts with brainstorming for samples, ideas, and colour themes. As creative as the process can be, it can also be a dreadfully repetitive one. There are quite a few tools for designers that can help when working on tasks that involve creating a design.
Mentioned below are five design tools that we believe could help you create a picture that speaks a thousand words.
Canva
Canva is one of the most popular and most used visual marketing tools available today. It is user-friendly, encompasses an extensive library of images and graphics, and allows users to customise templates.
This tool enables you to create blog posts and social media posts. You can choose templates for each of these, which you can later customise with different colours, images, and patterns. Canva is one of the best tools for those who aren't as experienced in complicated software such as Photoshop.
Creatopy
Are you looking for a specifically adapted tool to create display banner ads or social media visuals? Look no further! Creatopy is the ultimate tool for creating banners and takes pride in defining itself as “The Original Online Banner Maker”.
Creatopy comes with a free version and other premium versions, with the latter ranging from as low as $7/month to $36/month. The free version allows only one animation and does not grant you access to its stock images. However, it will enable you to upload your own.
Remove.bg
Tools are created to ease complicated work, and Remove.bg does just that! It is effortless to use and is also a very effective visual marketing tool. The purpose of this tool is to remove image backgrounds easily, which many of you might know to be tedious from our experience with Photoshop.
Remove.bg users have to simply upload the image, and the background is edited out for you. Furthermore, users can also add different backgrounds to their uploaded images by going through the various backgrounds they have available on the website or upload a customised background. You can download the final image from the website. It requires a single click only. It's as simple as that!
VSCO
VSCO, or VSCO Cam, as it was formerly known, is another online visual marketing tool on the list. It is a great tool for users who capture and edit images on handheld devices. VSCO allows you to follow other creators and share your creations. While this tool is essentially free of cost, its membership costs $19.99 for a year.
The great part about VSCO is that in addition to a basic tool, it also functions as a platform for content creators to discover and connect with other artists and view their work. It serves as a medium for inspiration and can be a great learning opportunity as well.
DaFont
Even though many of you might say that DaFont doesn't qualify as a visual content tool, we would have to disagree. Font plays a highly significant role in your visual content. After all, a good font contributes a considerable chunk of a good design.
DaFont provides you with a large selection of fonts in different styles, which you can use to create your brand's identity. Various categories are arranged according to the most searched topics and themes that help you find your project’s right font
Conclusion
The utilization of engaging visuals in a marketing strategy results in significant returns. The only thing left for you to do is choose the right tools to arm your marketing campaigns with. The right tools allow those who aren't pro graphic designers in creating visuals that can be just as good as the visuals created by pros!
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