Email Marketing
20 min read

Leverage Email Signature To Get More Clients

Post by
Yash Shah

If done right, Email Signatures can drive highly converting traffic, get more Email Signups, increase your subscriber base, clients, and business leads. There are various email signature generator tools that are available online for free for you to get there!

We have listed down some of the cheapest and easiest ways agencies and freelancers can manage email signatures:

A Great Place For Your Website URL

A simple technique is to promote your website by linking its homepage to your email signature. This works better when the homepage of your website works like a landing page with a clear call-to-action. Also, make sure this page is optimized on all fronts.

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Add Your Social Links

The best email signature for a freelancer or an agency would be one that serves as a social media link holder. You want to build your follower base and gain a steady stream of leads - so why not promote awareness and inquiry through this?

Make it a habit to use your Social media icons – this is a hallmark feature of some of the best Email Signatures for freelancers and agencies.

Add A Logo Or An Image

Visuals are something that people remember for a longer duration than a simple text. This is why adding your company logo or your professional image can help your audience remember you and thus recognize you when they see you.

Also, showing your face adds a human element to emails and helps people relate to your message. Of course, it’s also fairly simple to do by inserting the image into an HTML table, or by using an email signature generator to do the hard work for you.

Promote Free Tools & Resources

You can promote free products, free tools, guides, resources, the latest blog posts, and free lead magnets to garner more email subscribers! Offer links to webinars, videos, conferences, and other events you are attending or hosting on the email signature band to increase your viewership and for new leads.

This is also one of the most powerful tips for getting more Email Signups, as people always love good, valuable, and free resources! This goes a long way to engage your prospect or client. In today's content-driven world, it is very effective to give your clients information and ideas about your brand story and what you can accomplish for them- so make use of the email signature to highlight such short videos! Make a visual presentation of your business through this medium to influence more leads and clients.

Use The Space For Sales And Promotional Offers

You can incorporate clickable images for product-related information, current promotions and offers, client references, and testimonials. This will help push your leads and existing clients further down the funnel.

Make It Mobile-Friendly

Email marketing netizens and other managers can hardly overlook tablets and smartphones. They precipitate a massive portion of all email interactions and revenue. The audience is captive and hugely uses their mobiles to check their emails. Hence, harnessing your email signature power on this medium must be on high priority.

email signature marketing

Boost Your Brand

Use the email signature as a placeholder for your credentials. Use them to promote your certifications, latest news awards won, or membership of reputation guilds, which can passively help foster trust and build brand awareness.

Wrapping Up

Never underestimate the power of the best email signatures for freelancers and agencies when you go about executing email marketing and sales campaigns. Use them effectively and purposefully play around with links, ad banners, and content to give your agency or freelance business a powerful boost.

Track signature performance and aim for continuous improvement. Don't leave any best practices behind in your search for conversion by making the most of the best email signature generators available easily online.

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About Author

Yash Shah
Co-founder & Chief Executive

Yash did Mechanical Engineering and worked as an Investment Banker before founding a Tech Agency that grew to 55 people team offering SaaS, FinTech and E-Commerce Web & Mobile app Development. He currently serves as Chief Executive at Clientjoy - a platform that helps 13K+ Agencies & Freelancers in 90+ Countries acquire and retain happier clients.

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