Believe it or not, but words bear emotions that can drive people crazy and make them do things they haven’t done before. In this particular context, I’m talking about marketing. And in more depth, the importance of using magnetic words in an advertisement copy.
If you’re a marketer or copywriter, you might have already come to know what I’m talking about. If not, let me come straight to the point without making any fuss.
Power words also referred to as magnetic words are used by copywriters to take advantage of emotional response from their target audience or netizens in general. The reason why they’re called by such a name is that they’re scientifically proven attractive to people, who can not just resist themselves from being influenced by them.
However, this is not about or relevant to a particular group of people on the internet. It relates us to all human beings with a natural tendency to easily get tempted by words that carry a psychological sentiment.
According to an online survey, using such words on your website or in advertisement copy can boost up your conversion rate by up to 13%.
So are you a business or a blog that aims to leverage power words to boost up sales or gain more website visitors? Let us dive deeper into the list of words that you can use in your copy to make your marketing campaign a big hit.
1. Greed Words
Anything that you want more than you actually need would fall under this term - Greed.
Below listed are words that represent the term and have that tendency to make people feel that whatever they’re seeing falls under what they need even if they don’t.
Sale ends soon
While they last
How To Make Use of These Words
If you surf the internet a lot, take yourself as an example. How many times have you ended up signing a newsletter for the sake of getting a free tool or work templates or all the rest?
I think your email inbox or spam would have an answer for this! To better explain this, let’s emphasize Rich Page’s formula, in which, he tested two examples of headlines.
His first headline was something like this: “Is Your Website Optimized for High-Sales? Grab my free conversion toolbox and start succeeding!”
Which he later modified and it came up like this:
2. Curiosity Words
Curiosity refers to an urge that generates a desire within you to know or learn about a particular topic. Like hunger and thirst, the urge of curiosity must be satisfied.
Following listed are the words that you can use to make your readers be curious to learn or read your piece of writing or article accordingly.
Be the first
Become an insider
Behind the scenes
Under the table
Off the records
On the QT
How to Leverage Curiosity Words
Take this headline for an example from Inc. How many curiosity words you can spot?
3. Sloth Words
People always procrastinate to complete the task at hand. The other word for laziness, sloth refers to a term when people want to avoid work and get it done with minimum efforts.
Here are some of the best words you can add to your headline or CTAs to make your products or articles attractive to people.
Piece of cake
In less than
In record time
Simple as ABC
Fill in the blanks
Nothing to it
How to Use These Words
This is the perfect example of a headline using sloth words that motivate people to get the most out of little efforts. The podcast shares information based on life hacks, science and technology and more in less than 10 minutes.
4. Trust Words
When it comes to building a trust factor among your audience, you can use trust power words and make them believe in your brand. These words can be used in headlines, blog posts, landing pages, product pages and even in emails to build trust between your business and the audience.
Here's the complete list of trust words you can use in your copy.
No question asked
No strings attached
Try before you buy
How to Leverage Trust words
Drift, #1 Voted leader in conversational marketing has drafted it right. The caption outlined below the CTA has covered trust words, making you believe in their product to try it out that requires no efforts.
How many trust words can you find in this picture?
5. Fear Words
Fear is a common perception that connects us all at a point, where we want to keep safe, and stay alive, avoiding an event that would be life-threatening.
If your brand’s goal is to motivate your readers to take a specific action reading your headline, in case sharing your blog post or buying your product, you can use the below mentioned words in your copy.
How to use Fear Words in Your Copy
Use the right proportion of fear words in your copy and make sure you also provide a solution in the same post even if it’s put in the end.
How many fear words did you can spot in this picture below? If you read the entire post, you’ll notice that they have also provided potential solutions to take action before you hit the expected outcome.
It’s a natural human tendency to get tempted by words like free, don’t worry, poor, discount, and above mentioned words. Using such words will undoubtedly help drive conversion rate and you will notice a significant difference in your report afterward.
Just make sure you don’t overuse such words in your headlines. Because too many words may kill the potential of your copy. Use them proportionally and consistently and that way, you'll be able to know what works and what doesn't!
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