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The Ultimate List of Words to Use in Your Content for Driving Conversions

Post by
Yash Shah
eye catching words for advertising

Believe it or not, but words bear emotions that can drive people crazy and make them do things they haven’t done before. In this particular context, I’m talking about marketing. And in more depth, the importance of using magnetic words in an advertisement copy.

If you’re a marketer or copywriter, you might have already come to know what I’m talking about. If not, let me come straight to the point without making any fuss.

Power words also referred to as magnetic words are used by copywriters to take advantage of emotional response from their target audience or netizens in general. The reason why they’re called by such a name is that they’re scientifically proven attractive to people, who can not just resist themselves from being influenced by them.

However, this is not about or relevant to a particular group of people on the internet. It relates us to all human beings with a natural tendency to easily get tempted by words that carry a psychological sentiment.

According to an online survey, using such words on your website or in advertisement copy can boost up your conversion rate by up to 13%.

So are you a business or a blog that aims to leverage power words to boost up sales or gain more website visitors? Let us dive deeper into the list of words that you can use in your copy to make your marketing campaign a big hit.

1. Greed Words

Anything that you want more than you actually need would fall under this term - Greed.  

Below listed are words that represent the term and have that tendency to make people feel that whatever they’re seeing falls under what they need even if they don’t.

Best

Frugal

Prize

Big

Gift

Profit

Biggest

Giveaway

Quadruple

Bonus

Greatest

Quick

Billion

Guilt-free

Reduced

Bonanza

Hurry

Rich

Bargain

Inexpensive

Running out

Cash

Instantly

Sale ends soon

Cheap

Jackpot

Save

Clearance

Last Chance

Savings

Discount

Limited

Six-figure

Dollor

Luxurious

Skyrocket

Double

Marked down

Soaring

Economical

Massive

Special

Exclusive

Monetize

Surge

Expires

Money

Treasure

Explode

More

Triple

Extra

Nest egg

Ultimate

Fast

Never again

Up-sell

Feast

New

Value

Final

Now

While they last

First

Pay zero

Whooping

Fortune

Premiere

Frenzy

Price break

How To Make Use of These Words

If you surf the internet a lot, take yourself as an example. How many times have you ended up signing a newsletter for the sake of getting a free tool or work templates or all the rest?

I think your email inbox or spam would have an answer for this! To better explain this, let’s emphasize Rich Page’s formula, in which, he tested two examples of headlines.

His first headline was something like this: “Is Your Website Optimized for High-Sales? Grab my free conversion toolbox and start succeeding!”

Which he later modified and it came up like this:

Source: Optinmonster.com

2. Curiosity Words

Curiosity refers to an urge that generates a desire within you to know or learn about a particular topic. Like hunger and thirst, the urge of curiosity must be satisfied.

Following listed are the words that you can use to make your readers be curious to learn or read your piece of writing or article accordingly.

Amazing

Forgotten

Scientifically Proven

Amusing

Happiness

Secret

Astonishing

Hidden

Shh!

Awesome

Hilarious

Shocking

Awe-inspiring

Hush-hush

Smuggled

Banned

Illegal

Sneak peek

Be the first

Illusive

Spoiler

Become an insider

Incredibly

Strange

Behind the scenes

Insane

Stunning

Bizzare

Insider

Supersecret

Black market

Interesting

Surprisingly

Blacklisted

Invitation only

Thought-provoking

Bootleg

It works!

Top secret

Censored

Key

Trade secret

Classy

Limited

Unauthorized

Classified

Little-known

Unbelievable

Closet

Login required

Uncharted

Concealed

Lost

Unconventional

Confessions

Myths

Under the table

Confidential

Mind-blowing

Under wraps

Cover-up

OMG!

Underground

Covert

Odd

Undiscovered

Crazy

Off the records

Unexplained

Cringeworthy

Off-limits

Unexplored

Dark

On the QT

Unheard of

Deep

Outlawed

Unique

Discovered

Outstanding

Unlock

Elusive

Priceless

Unsung

Extraordinary

Private

Untold

Eye-opening

Psycho

Unusual

Facts

Remote

Wacky

Fantastic

Restricted

Withheld

Fascinating

Revealed

Zany

Forbidden

Ridiculous

How to Leverage Curiosity Words

Take this headline for an example from Inc. How many curiosity words you can spot?

3. Sloth Words

People always procrastinate to complete the task at hand. The other word for laziness, sloth refers to a term when people want to avoid work and get it done with minimum efforts.

Here are some of the best words you can add to your headline or CTAs to make your products or articles attractive to people.

Accessible

Free

On-demand

All-inclusive

Freebie

Painless

Basic

Gift

Pattern

Building BLocks

Guide

Picnic

Cheatsheet

How-to

Piece of cake

Child's play

In less than

Plain

Cinch

In record time

Printable

Clear

Index

Quick

Complete

Ingredients

Ready

Components

Instant

Replicate

Comprehensive

Itemized

Report

Copy

Just

Roadmap

Downloadable

Kickstart

Simple

Easy

Light

Simple as ABC

Easiest

List

Smarter

Earliest

Manageable

Smooth

Economical

Manifest

Smooth sailing

Efficient

Mere

Snap

Effortless

Minutes

Straightforward

Elementary

Model

Steal

Elements

Mould

Steps

Everyday

No nonsense

Swipe

Factors

No problem

Template

Fail-proof

No sweat

Tools

Fill in the blanks

Nothing to it

Uncomplicated

Formula

Now

How to Use These Words

This is the perfect example of a headline using sloth words that motivate people to get the most out of little efforts. The podcast shares information based on life hacks, science and technology and more in less than 10 minutes.

4. Trust Words

When it comes to building a trust factor among your audience, you can use trust power words and make them believe in your brand. These words can be used in headlines, blog posts, landing pages, product pages and even in emails to build trust between your business and the audience.

Here's the complete list of trust words you can use in your copy.

According To

Fully refundable

Recession-proof

Accredited

Genuine

Recognized

Anonymous

Guaranteed

Refund

Approved

Happy

Reliable

Authentic

Improved

Research

Authoritative

Ironclad

Results

Authority

Incredibly

Safety

Backed

Lifetime

Scientifically Proven

Because

Moneyback

Secure

Best

No obligation

Seriously

Best selling

No question asked

Studies show

bonafide

No risk

Tested

Cancel anytime

No strings attached

Track record

Case study

Official

Truly

Certified

Pay Zero

Try before you buy

Dependable

Privacy

Unconditional

Don't worry

Professional

Verify

Endoresed

Protected

Well respected

Ensured

Proven

Worldwide

Expert

How to Leverage Trust words

Drift, #1 Voted leader in conversational marketing has drafted it right. The caption outlined below the CTA has covered trust words, making you believe in their product to try it out that requires no efforts.

How many trust words can you find in this picture?

5. Fear Words

Fear is a common perception that connects us all at a point, where we want to keep safe, and stay alive, avoiding an event that would be life-threatening.

If your brand’s goal is to motivate your readers to take a specific action reading your headline, in case sharing your blog post or buying your product, you can use the below mentioned words in your copy.

Agony

Fooled

Reckoning

Annihilate

Frantic

Regret

Apocalypse

Frightening

Refugee

Armageddon

Gambling

Revenge

Assault

Gullible

Risky

Backlash

Hack

Savage

Beating

Hazardous

Scary

Beware

Hoax

Scream

Biggest Mistake

Holocaust

Searing

Blinded

Horrific

Shatter

Blood

Hurricane

Shellacking

Bloodbath

Insidious

Silly

Bloodcurdling

Invasion

Slaughter

Bloody

IRS

Slave

Bomb

Jail

Smash

Buffon

Jeopardy

Stop doing

Bumbling

Lawsuit

Strangler

Cadaver

Lifelong

Stupid

Cataclysmic

Looming

Suck

Catastrophe

Lunatic

Suffering

Caution

Lurking

Tailspin

Collapse

Meltdown

Tank

Corpse

Mired

Targeted

Crazy

Mistake

Teetering

Cripple

Murder

Terror

Crisis

Nightmare

Terrorist

Danger

Painful

Tortutre

Dangerous

Pale

Toxic

Deadly

Panic

Tragedy

Death

Peril

Trap

Destroy

Piranha

Trauma

Devastating

Pitfall

Vaporize

Disastrous

Plague

Victim

Drowning

Played

Volatile

Dumb

Plummet

Vulnerable

Embarrass

Plunge

Warning

Epidemic

Poison

Worry

Fail

Poor

Wounded

Feeble

Prison

Wreaking havoc

Fired

Pummel

Fool

Pus

How to use Fear Words in Your Copy

Use the right proportion of fear words in your copy and make sure you also provide a solution in the same post even if it’s put in the end.

How many fear words did you can spot in this picture below? If you read the entire post, you’ll notice that they have also provided potential solutions to take action before you hit the expected outcome.

Signing Off

It’s a natural human tendency to get tempted by words like free, don’t worry, poor, discount, and above mentioned words. Using such words will undoubtedly help drive conversion rate and you will notice a significant difference in your report afterward.

Just make sure you don’t overuse such words in your headlines. Because too many words may kill the potential of your copy. Use them proportionally and consistently and that way, you'll be able to know what works and what doesn't!  

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About Author

Yash Shah
Co-founder & Chief Executive
Facebook

Yash did Mechanical Engineering and worked as an Investment Banker before founding a Tech Agency that grew to 55 people team offering SaaS, FinTech and E-Commerce Web & Mobile app Development. He currently serves as Chief Executive at Clientjoy - a platform that helps 13K+ Agencies & Freelancers in 90+ Countries acquire and retain happier clients.

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