Trying to attract new customers can cost you more than it would keep your existing ones. When you start your business, it is essential to focus on customer retention for long-term benefits and growth. However, it is not very easy to gain customer loyalty.
Building an email database can feel like an impossible task, especially if you're starting your business venture. In this article, we'll talk about how to build an email list from scratch.
Create A Landing Page
Landing pages are one of the best ways on how to build an email list for free. They come with the sole purpose of accomplishing an action like signup, a purchase, or a share. Businesses use landing pages in many different ways. Some businesses create landing pages for every ad they put out. Landing pages can be designed to collect emails.
Homepage Signup Box
If you're looking for simple ways to grow your email list, then creating a homepage signup box is a great way to go about it. The homepage is a significant page on a website; it's where your page views begin. Hence, you need to make sure that you're capturing your visitor's email addresses right at the start.
Create A Personalized Call-To-Action (CTA)
Visitors coming to your website are looking for something unique and specific, so your CTA needs to be fresh and original. Of course, CTAs that are personalized will only perform well if you have the resources to create good content.
The process doesn't have to take up a lot of time or be very expensive. If your content relates to your audience's needs, it won't seem like an advertisement. Instead, it will seem valuable and helpful.
Create Timed Pop-Ups
Timed pop-ups also work when you're looking to build your email list. It works in a way that after a visitor has spent some time on a page, they can receive a pop-up that's relevant to them or the content on that particular page. For example, an exit pop-up will appear when a visitor tries to exit, or a scrolling pop-up occurs once the visitor scrolls down a certain percentage of the page.
Free Trial Period
If you're looking for ways on how to create an email list for an agency or your service business, then this is something you can try. Offering a 30-day free trial period for your service and then requesting an email address to register is a great idea. When you do this, you can send your business or service updates to your visitors to keep them engaged. If you do this correctly, you'll soon be able to convert your free users into paid users later on.
Create An Email Field At Checkout
This strategy is perfect if you're looking to start an eCommerce store. It's the ideal way to ask customers for their email addresses while they are checking out some products. It is essential because you'll be missing out on keeping your market engaged if you do not collect this information.
Think about this – they are already purchasing from your store, so chances are they will like to know about new products, offers, sales, and discounts that your business introduces. When you have their email addresses, you can send them updates through the email list.
Offer Discounts For Email Addresses
Luckily, this is one strategy that proves to be effective. Instead of going in for an opt-in offer, you can offer coupon codes or discounts in exchange for email addresses. Some brands create unique discount codes for every signup. It can attract visitors and also help build your email database.
Pre-Sell Your Product
One of the biggest mistakes businesses make is waiting for the product to be ready before they put it out. If you have a product idea, use the pre-selling strategy to make it work for you. It's a great way to create hype for your product and also collect email addresses.
These are a few simple ways to grow your email list right away. Use these smart strategies and proven methods to create your email database and reach your target audience to grow your business effectively.